论文抄袭-儿童玩具如何创新

论文抄袭-儿童玩具如何创新

在这种背景下,通过玩特定性别的玩具,孩子们被迫成为一个想法,因为这是由零售商培育的。儿童性别认同的这种创造使儿童失去了原有的身份,被迫以某种方式玩耍。公共领域被定义为个体相互作用的社会生活场所。这被认为是一个散漫的空间,个体聚集在这个自由的空间里。这是一个在不同社会成员之间就不同问题进行互动的媒介。这是公众舆论形成的领域。就私人领域而言,它是公共领域的反义词。这就是个体对各种不受社会阻碍的事件形成自己观点的地方。公共领域对玩具的性别歧视,使儿童受到性别刻板印象的影响。这一舆论领域被发现在儿童的身份形成中模仿自己(Denisoff, 2008.)。例如,在维多利亚时代,孩子们有基于性别刻板印象的玩具。这是社会公共领域的反映。这让年轻一代意识到这种刻板印象,并形成了社会对他们的期望。
在许多品牌和公司,他们依靠广告来销售他们的产品和形象。对于产品的销售,品牌采用定位和形象塑造策略。他们已经定位了某些产品,并为这些产品确定了目标市场。定位是使用特定的颜色和属性来定义特定的产品。这些颜色被用作推销产品的有说服力的技巧。为此,美学设计或品牌标志是机动的方式,以达到目标人口统计学。当走在玩具店的过道上时,发现有两种确定的颜色,粉色和蓝色(Auster, Mansbach, 2012)。这是为了说明这样一个事实:女孩的玩具颜色越浅,男孩的玩具颜色越深越硬。这种刻板印象是社会的反映。这种范式需要改变,社会中与文化相关的身份需要改变。从这场“让玩具成为玩具”的运动中,我们发现这些问题被提到了风口浪尖。维多利亚时代的怀旧情绪一直影响着消费文化。

论文抄袭-儿童玩具如何创新

In this context by playing with gender specific toys, children are being forced to become an idea as that is fostered by the retailers. This creation of gender identity in children causes the children to lose their original identity and they are forced to play in a certain way. Public sphere is defined as the place of social life where the individuals interact with each other. This is considered to be a discursive space where individuals come together in the free space. This is a medium where there is interaction about different issues between the various societal members. This is the realm where public opinion is formed. In the case of private sphere, it is the antonym of public sphere. This is where the individuals form their own opinion about the various events unhampered by society. This gendered discrimination of the toys in the public sphere causes the children to be influenced by the gendered stereotypes. This realm of public opinion is found to emulate itself in the identity formation of the children (Denisoff, 2008.). For example, in the Victorian era, the children had toys based on the gender stereotype. This was a reflection of the public sphere in the society. This made the younger generation become aware of the stereotype and came to develop what was expected of them in the society.
In many brands and corporations, they rely on advertising to sell their products and image. For sales of the product, the brands use positioning and image creation strategy. They have positioned certain products and defined target markets for these products. Positioning is using certain colors and attributes to define certain products. These colors are used as persuasive techniques to sell the product. For this, the aesthetically designs or brand logo are maneuvered in a way that it reaches to the target demography. While walking down the aisle of the toy store, it has been found that there are two definitive colors of pink and blue (Auster, and Mansbach, 2012). This is to point towards the fact that the lighter hues are for girls and the darker tougher toys are for the boys. This stereotyping is a reflection of the society. This paradigm needs to be changed and the identity associated with the cultures needs to change in the society. It was found from this Lets Toys be Toys campaign that these issues were brought to the forefront. Nostalgia of the Victorian era has been affecting the consumer culture.

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