Three major trends in the automotive industry is seen to threaten the competitive advantage and the positioning of the Japanese automobile industry. The prime of them is the changing global market dynamics. The country’s automobile manufacturing has been pushed to a point where most automobile manufacturers are searching for countries with more demand. Some of the emerging markets such as that of Latin America, China and Southeast Asia are seen to be grounds for these automakers. In such context, the biggest threat to the competitive position of Japan would be the skilled and cheap labor that might be available in these countries. Japanese automakers with their skilled labor are also heavily invested in terms of capital into their employees and hence for them to adapt to newer structures of employee, training and more could be challenging. Secondly most automakers have made global alliances. US automakers such as Ford and Chrysler have merged with strategic alliances (Nag et al, 2007). In this context the Japanese automotive sector is actually stronger because they have also entered into some of these alliances. Some automakers such as the Chrysler have initiated the Chrysler Daimler-Benz merger. This will strengthen their gains with respect to the US market and others have initiated similar alliances for expansion. Industry consolidation is part of the alliances venture and this is one thing that Japanese automakers have to be wary of again. Global manufacturers attempt to position themselves such that they would have better access to different foreign markets (Fahy, 2002). Some of the key groups that are hence formed are that of the GM, Ford, Toyota group. This is promising for the Japanese automaker companies as it does indicate that they are in the forefront. Some of the remaining groups merge with the lower group automobile companies as this enables them to challenge the first order ones. Some of the lower groups also are becoming more attuned to the standardizations of the automobile industry (Nag et al, 2007).
In the past the automobile industry was seen to be more concentrated with countries such as the United States and Japan. Japanese automotive makers enjoyed a huge competitive advantage because of their innovative attempts to manufacturing efficiency. However, this is no longer the case, as Japanese automotive industry as with other giant multinationals are seen to becomes more standardized. Other countries and lesser order automotive manufacturers could mimic the working and situation of the companies more easily now. The very competitive advantage that was sustainable in the past might be challenged as competitive manufacturers would be able to take over more easily now. In fact, countries like Thailand and China have become major production units for major competitors making Japanese automotive industry more challenged than usual. However, to answer the question of ‘To what extent have Japanese automobile manufacturers been able to retain their competitive position as multinationals in international markets’ it could be said that the very standardization of the automobile market based on the US and Japanese standards does seem to indicate that they still enjoy the competitive advantage.
新西兰论文代写Advanced Thesis网站平台是一家论文代写信誉高的留学教育机构，其中有24小时专业客服为留学们提供随时在线咨询服务，还有一些硕士论文代写、paper代写、essay代写、assignment代写等论文服务，新西兰论文代写Advanced Thesis 会以专业认真的教学态度来帮助留学生们完成学业目标，从而顺利拿到专属自己的学位证书！而且以上提供的论文范文，未经授权任何人不得私自转发，如有发现将依法追究其法律责任！