essay 代寫:产品的市场路径

essay 代寫:产品的市场路径

本文的主要目的在于探索某一特定产品的市场路径。选择的产品是I-phone 7。进入市场的途径是了解产品如何从原始形态转变为适合市场客户的合适产品。苹果公司(Apple Inc.)因其产品创新和营销策略(Silva et al., 2014)而闻名。然而,该公司的产品也因其有效的供应链而闻名。该公司及其相关产品必须通过一条有效的途径来管理,尽管从一端到另一端(MacCarthy et al., 2016),在供应链上发挥不平行的力量。

essay 代寫:产品的市场路径

与I-phone 7相关的议价能力要比市场上剩余的大产品大。在进入市场的最初阶段,该公司建立了一个紧密的生态系统,在这个生态系统中,从供应商到零售部门,以及客户(Ross, 2013),对每个供应链组件都施加了控制。该公司的产品I-phone 7,有一个波动类型的需求模式,其中需求可以被预测,而且公司知道每年差不多的时间,需求会进一步增加(Martinez et al., 2010)。这是该公司承诺发布其新系列的I-phone。

essay 代寫:产品的市场路径

The key purpose of this paper lies in exploring route to market of a specific product. The product selected is I-phone 7. The route to market will allow in understanding how the product turns from its raw form into the right kind of product suitable for the customers in the market. The company Apple Inc. is acknowledged for its product innovation as well as strategies of marketing (Silva et al., 2014). However, the products of the company are also known for the effective supply chain that they go through. The company and its related products have to be managed through an effective route to market though exertion of un-parallel power over the supply chain from one end to the other (MacCarthy et al., 2016).

essay 代寫:产品的市场路径
The bargaining power related to I-phone 7 is to be big than the remaining big products in the market. In the initial point of route to market, the company builds a close ecosystem in which control is exerted over every supply chain component ranging from suppliers to the retailing units as well as the customers (Ross, 2013). The company’s product, I-phone 7, has a demand pattern of wave flow type wherein demand can be predicted and the company knows that around similar time every year, the demand increases further (Martinez et al., 2010). This is when the company undertakes to release its new series of I-phone.