For instance, in the case of technology market, the technical capacity of women could be improved. This will help improve their productivity and skills and also redefine the role of the women in the technology market. Accessibility to finance and related services can be improved, so that women are financially independent. Women must be given access to the needed market information and should be trained to reach out to ways for supporting their business ideas and ventures directly. Legally, different countries might have some constraints in equality when it comes to land or deed ownerships. Empowerment could also mean that these inequalities in legal structure as pertaining to the market should be addressed (Christian Aid, 2016). This will help women have better legal status in the market.
Gender transformative market development approaches are seen to be an integrated form of women empowerment (Christian Aid, 2016). Women empowerment is the key to address issues of gendered markets (Singhal, 2003). These programs for instance tackle the power dynamics of women in their households and also that of their power roles in the free market. This is done by training women for strategic leadership positions that in the past were under the dominant hold of just one gender. There are prevailing norms on how women should engage within the markets. These norms are stereotypes in essence and these norms are challenged. These norms have to be challenged as their acceptability has introduced a sexually salient abuse to take place on the trade floor. Levin (2001) in a work and occupation journal uses ethnographic data based research to prove this point. The data is collected from a trade commodities floor in a Midwestern exchange. The exchange is a male dominated place and here the different repertoires of gender were observed during peak time and lean time. Firstly, in the case of high market activity, it was necessary for the market to appear aggressive and during this time, the focus was on handling pressure in a gender-neutral way. On the other hand, during the downtimes, it was observed that there were jokes made on women in a sexualized way. A gendered workplace is created in the way women are discriminated during the downtime as compared with the uptime. Levin (2001) states an overt gendered logic and a covert gendered logic emerges in such a workplace, both of which are threatening to the stakeholders of the place. Such a gendered market should hence be transformed from their prevailing norms. A better redistribution in roles has to be managed between man and women, and women must be engaged in better decision making as well.
Removing the focal decision-making power with respect to revenue from a gendered viewpoint will give better empowerment to women. This will transform how market services will be delivered to women or will be delivered by women. Such a gender transformative market has to be backed up by a legal system and governance that advocates better participation of women in the market.
Better accounting systems have to be developed in order to incorporate the role of women in domestic households. The gendered market systems tend to ignore this role, but in its restructuring, it is essential to include the role of women. This can be done by attributing specific monetary values to the tasks done by women. This could be any task in household, such as providing care services or product related services. Giving a monetary value to the household activity is one way to include women and their contributions in the labour force. For instance, in Gahan, the Seneglese women contribute to about 84 percent in household work. This is not reflected in their labour rate. The labour estimate for Senegalese women is around 34 percent. Thirty four percent of market value is not the true estimate. When a way to calculate monetary estimates for household labour as manual labour or services is formulated, then the percentage contribution of women to the labour market increases. In the globalized world, a better system of rating would hence be possible to include women and their services. These recommendations are not just for the developing nations, it is also developed nations that have to focus on improving income disparity.
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