代寫論文-羅技的先發優勢和收購策略。合並和收購對一個公司來說是必要的，羅技已經進行了許多戰略性的收購，因為它幫助增強了它的投資組合。例如，從Connectix收購QuickCam PC，被視為有助於其為女性市場推廣創新技術。為了擴大視頻會議業務，它收購了Labtec。後來，它收購了plot Technologies，以便專注於遠程控制生產。合並和收購在公司規模經濟、合並戰略能力、擴大地理范圍和細分市場方面具有優勢。雖然公司進行了收購作為公司層面戰略的一部分，但也存在相關風險，比如如果收購或合並進展不順利，不解決這些問題本身就是一個風險。接下來論文范文代寫論文-羅技的先發優勢和收購策略分享給留學生閱讀。
Mergers and acquisitions are necessary for a company and Logitech has made many strategic acquisitions as it helped enhance its portfolio. For instance, the acquisition of the QuickCam PC from Connectix was seen to help it market the innovative technology for the women segment. In order to expand in video conferencing, it acquired Labtec. Inc and then later it acquired Intrigue Technologies in order to focus on remote control production. Mergers and acquisitions holds advantages in the form of economies of scale for the companies, combined strategic capability, expanded geographical reach and market segments (Bena & Li, 2014).
While acquisitions have been carried out by the company as part of a corporate level strategy there have been associated risks in the form of what if the acquisition or merger does not go well and not addressing them is a risk in itself (Bena & Li, 2014). In the context of acquisitions there are risks of conflict between the managers of the respective divisions. Employees might drop out of the acquired company or might not understand the work culture of the new company. Redundant work units might not be identified properly leading to cost issues in running the company. Autonomous decision making plays a critical role in the success of acquisitions and companies might not give this independence to another after the merger (Cartwright & Cooper, 2014). There are risks associated with the first mover advantage. A company might launch a product misunderstanding needs of the society. When other competitors don’t exist for an innovative technology or a product then consumers might be wary of the product (Cleff, & Rennings, 2012), but this wasn’t the case for Logitech when it initially launched as a first mover.