新西兰代写essay:品牌为什么会对消费者产生影响

新西兰代写essay:品牌为什么会对消费者产生影响

本研究的意义在于,它为理解品牌如何以及为什么会对消费者行为产生影响提供了一个范例。现在的消费者似乎比他们的前辈购物更多。购物背后的原因是提高了消费者的生活水平,以及不同的选择可供他们。消费者在购物时,往往会利用对购买产品有用的心理暗示。他们关注很多小事情,比如产品是如何呈现的,服务的形式与产品相关等等。这些线索虽然简单,但它们是随着时间累积的许多复杂启发式的一部分。随着时间的推移,产品的营销、口碑传播,甚至个人使用体验都被视为构成这个启发式网络的因素。在这种情况下,理解一个人如何基于品牌选择产品,就相当于理解一个人与这个品牌相关的所有线索。

新西兰代写essay:品牌为什么会对消费者产生影响
现在,理解这些复杂的线索或品牌关联可能不是一件简单的任务。这是因为消费者自己有时可能并没有意识到这些暗示,所以本研究的重点仅仅是了解消费者如何以及为什么会基于某些与品牌相关的方面做出决策的一些选择性方面。这些都在研究目标和问题部分进行了确认。这项研究利用消费者的意见,试图得出一个结论,他们如何和为什么选择可口可乐和百事可乐,或反之亦然。现在的研究意义在于试图将一组包括感觉、行为、思考等七个因素的集合,呈现出一种比较的差异。因此,这项研究在本质上是新的,因为它混合了来自两个不同研究的研究参数。

新西兰代写essay:品牌为什么会对消费者产生影响

The significance of this research is that it presents a paradigm to understand how and why brand has an impact on the consumer behavior. Consumers in current times are seen to shop more than their predecessors. The reasons behind the shopping are increased consumer level of living and also the different options available to them. Consumers in making their shopping often make use of mental cues that would be useful for the purpose of product purchases. They pay attention to many small things, such as how the product is presented, the form of service that goes with the product and more. These cues although simple are part of much complex heuristics that are aggregated over time. Marketing of the product, word of mouth communication and even personal use experiences over time are seen to make up this heuristic network. In this context, understanding how the person chooses a product based on brand, can be taken to be the equivalent of understanding all those cues that a person associates with this brand.

新西兰代写essay:品牌为什么会对消费者产生影响
Now understanding this complex set of cues or brand associations might not be a simple task. This is because the consumers themselves might not be aware of the cues at times, so this research focuses on understanding only some selective aspects of how and why consumers might make decisions based on some brand related aspects. These are identified in the research objectives and questions section. The research makes use of consumer opinion and attempts to come to a conclusion on how and why they make the choice of having a Coca-Cola versus a Pepsi or vice versa. Now the research significance lies in the fact that attempts to aggregate a set of seven factors, such as that of feel, act, think and more in order to present a comparative difference. This study hence is new in nature as it mixes the research parameters from two different studies.