Change Management can be defined as a process that systematically implements change in the company. The change management has many applications. It is considered as a means of defining along with adoption of the corporate strategies, procedures and technologies. These are found to stem from the changes in the macro environmental conditions. The companies as a measure of transitioning needs to have a process in place where there can be effective leading of people and enabling the people to meet the newer processes that are found to exist in the system. In the cases of Competitive Tactic Change management, the companies need to look for ways to be a continual process. The companies need to align the goals of the organization in the marketplace (Ittner and Larcker, 2003). These can be done responsibly and effectively than the competitors. Now Chipotle as seen from the media urgency and more is shown to be invested into change management. The reason for the declining of the restaurant stock prices is due to the issues in service and product quality.
To bring in change, the leadership of the company needs to increase the urgency in the situation. They need to create the need for the people to embrace the newer changes and the dynamics of the situation. The redundancy and the gaps in the process need to be addressed. The changes need to be instilled in order to create a heuristic where the people need to understand that without the change they cannot sustain in the long-term (Lee & Ulgado, 1997; Qin & Prybutok, 2009). One this has been created the companies need to develop an appropriate team. In this the right people need to be committed to change. The appropriate people need to be hired for the right position in the company. The companies need to have the power and the drive to bring in the change effort in all the levels of the company. The next step is ensuring that all the people in the company would move towards the appropriate vision that has been set forth for the company. Once the vision for the company and a feasible strategy is developed, these need to be communicated to the organization (Johnston & Clark, 2008). There must be clear, heartfelt messages that are made aware to all the stakeholders. The step five of the action is the empowering action. This is done to remove the barrier to the people who want to assist in the bringing in of the change efforts. Now although employees were not directly approached on how leadership change management was done in the restaurant, some of the banners and posters on employees and how the management tries to interact with employees, calling them as family etc. It showed that the leadership change manager was trying to create a culture of change. The customers as interviewed for the work believed that Chipotle must be doing something for change management, and leadership in that particular chain was indeed adequate. When some service is late they have the manager apologizing in person and cancelling the bill or other activities to make the service pleasant. Managers are never observed as being rude to the staff as well. This shows service management is being treated critically well by the leaders in Chipotle.