新西兰农业学论文代写：阿迪达斯股票

新西兰农业学论文代写：阿迪达斯股票

阿迪达斯集团的股价历史有助于洞察股价的历史波动和图表，因为比较阿迪达斯的股票可以将其与竞争对手进行比较。2014年，该公司的业绩主要受到高尔夫球市场问题、负面货币效应和俄罗斯消费者信心减弱的影响(Adidas Group, 2014a)。在集团货币的持续经营中，进行了中性销售，销售额增加了6%，说明公司在零售部门的增长更为强劲。以欧元计算，阿迪达斯集团的收入从2013年的14.2030亿欧元增加了2%，达到145.34亿欧元(阿迪达斯集团，2014b)。该公司的毛利率下降了1.7个百分点，尤其是由于货币的负面影响，更高的投入成本，俄罗斯境内清仓活动的增加，加上泰勒的产品利润率较低。

新西兰农业学论文代写：阿迪达斯股票
在2014年，该集团还必须承担7800万欧元的商誉减值损失。这些费用是一次性的，不涉及现金，因此不影响公司的流动性(Moosmayer et al.， 2014)。剔除商誉减值损失，集团持续经营活动的营业利润较2013年的12亿美元下降22%。这意味着营运利润率较上年同期下降6.6%。此外，该公司比竞争对手更引人注目。竞争对手与零售商之间的战略性联盟，增加了个别自有品牌零售商的业务，增加了行业内老牌同行对客户的激烈竞争和合作伙伴关系的促进，市场上的新进入者对公司构成了实质性的风险。这反过来又会导致有害的竞争行为，如在营销领域内的价格战，或寻找方法争取合作伙伴关系的促进。

新西兰农业学论文代写：阿迪达斯股票

The history of stock price of Adidas Group helps in providing an insight into historical fluctuation of stock price and chart, for comparing Adidas stock allows for comparing it with competitors. In the year 2014, the company results were essentially influenced through the problematic market of golf, effects for negative currency and a weakening sentiment for customers within Russia (Adidas Group, 2014a). For the continuing operations of the group currency, neutral sales were undertaken which in turn increased by 6 percent depicting a stronger growth of the company in the retail sector. In terms of Euro, the group’s revenues increased by 2 percent to 14.534 billion Euros from being 14,203 billion Euros in the year 2013 (Adidas Group, 2014b). The gross margin of the company reduced by 1.7 point percentages especially because of negative effects of the currency, higher costs for input, increased activities for clearance within Russia along with Taylor Made low product margins.

新西兰农业学论文代写：阿迪达斯股票
In the year 2014, the group also has to incur impairment losses of goodwill for 78 million Euros. These were expenses of one-off in nature without cash involved and therefore did not influence the liquidity of the company (Moosmayer et al., 2014). Excluding the losses of goodwill impairment, the operating profit of the group from continued operational activities started declining by 22 percent in comparison to 1.2 billion in the year 2013. This represented a margin of operation at 6.6 percent decreasing the percentage in comparison to its previous year performance.Furthermore, the company paves much attention over its competitors. Alliances of strategic nature between the competitors as well as retailers has increased individual private label retailers businesses and competition of intense nature for customers and partnership promotion from properly established peers in the industry, and new entrants in the market posed a risk of substantial nature to the company. This can in turn lead toward harmful behaviour competitively such as wars of price within the marketing arena or looking for ways to bid for partnership promotion.