新西兰论文代写-Lululemon外部环境的战略分析。环境分析将有助于确定Lululemon组织结构的外部环境中存在的流行趋势和条件，这也将指导采取战略方向的变化。根据目前的情况，可以确定Lululemon的主要弱点之一是依赖于瑜伽服装这一单一产品线。此外，该公司采用的高端定价策略也是一个弱点，因为还有其他几个更大的品牌以可承受的价格提供瑜伽服装(Hitt, Ireland and Hoskisson, 2012)。这可能会阻止企业保持市场主导地位，因为竞争对手可能会生产和销售具有先进功能和成本效益的类似产品。Lululemon也未能在全球建立业务，这也是该公司长期可持续性的弱点。
Analysis of the Company’s Core Competencies and Evaluation of Weakness
An analysis of the firm’s internal environment provides an insight of the Company’s core competencies and capabilities such as:
Strong brand recognition
It can be determined that yoga apparel offered by Lululemon is very similar to that of the products offered by its rival companies. However, the business enterprise is able to successfully create a market position and sell its yoga apparel at a higher price as compared to the other firms such as Nike or Adidas. Brand identity and exclusivity of yoga apparel creates competitive advantages over the competitors (Hitt, Ireland and Hoskisson, 2012). The customers are loyalist to the product brand and word of mouth and grass root are ways in which the product is promoted among the target audience.
The firm has been able to create strategic competence in developing research and development processes for undertaking business decisions. The ability of the Company to create an effective organisational culture fosters the creation of highly satisfied customer base. The business enterprise operates with the shared values and mutuality that undertakes to consider the welfare of the stakeholders.
The human resources at Lululemon are considered to be the stewards of the Company, primarily responsible for creating strong customer relationships (Hitt, Ireland and Hoskisson, 2012). A special focus is provided on employee training and development for creating a favourable organisational behaviour. Under the presence of a strong leadership and management, the workforce is able to perform with maximum efficiency.
The most important source of competitive advantage for the Company is the strong financial position as it has no debt funding unlike the other competitors. The Company is said to have a total cash value which is worth 50% above the fixed and current asset holdings. Lululemon has been able to generate steady revenues over the years and also earn high returns on its equity investments.
Technological and innovative capabilities
The rising demand and sales of its yoga apparels have been due to the implementation of technological resources such as the silver thread technology to manufacture high quality and performance clothing products. The Company has developed strong innovative resources which are utilised for creating unique and differentiated product designs and quality to provide premium quality athletic apparel and products to the customers.
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