Word of mouth regarding the quality of the product and the local community interaction by the owners of Audi and Audi company will be the two strategies embarked (Chaffey, 2013). These two tactics can improve the brand image and also make people feel good in the process of truly contributing towards their local community.
Local Community Interaction
Each Audi consumer or potential buyer will be given a login id where they can monitor the progress of the contribution they had made for each cause. The first strategy is elevating the social value of the brand in the local community. In the current era of social media and instant messaging generation, the people are attuned towards immediate results. There must be immediate actions embarked by the company to create a strong online presence. The company needs to combine the word of mouth peer reviewed online strategy and community development. There will be a newer dedicated website created for this promotional activity (Atkinson, 2013). The website will encompass the social media and offline activities. The people will be provided opportunity to help the local community. Their pictures will be posted in the website. This will increase the social value of the individual as well as the brand. The people will be encouraged to become the brand ambassadors of the products.
There will be real views asked from the owners regarding the product in a separate section of the website. The people will be provided a space in social media dedicated pages and in the website to express their views (Chaffey, Smith and Smith, 2012). Each Audi consumer or potential buyer can create their account and post their views about the product. These will be true honest opinion about the owners of the product. For their view, there will be some incentives given by the brand. Honest views will be welcomed. In case any of the consumers post a critique, there will be efforts taken to rectify the issues. The company will take efforts to reduce the issues and address any queries immediately (Koskinen, 2016).
A combination of these activities will be posted on the social media pages, website and also in offline promotions.