数学论文:降低营销成本

数学论文:降低营销成本

为了降低成本和降低劳动力成本,继续发展技术过程。预测四年后的世界将会是一项艰巨的任务。除技术因素外,地缘政治因素、经济增长和发展以及劳动力市场也将对世界经济的形成发挥重要作用。随着新工艺流程、营销活动、传播媒介、人力资源、商品和服务的生产和交付的创新,企业组织的经营和员工管理都必然在这一时期发生变化(Adelowo, C。Ilori, M。Siyanbola, W。,Oluwale B。,2015)。此外,人们的生活方式、工作方式和工作文化也会发生巨大的变化。科技已经改变了全世界数十亿人的生活,预计未来还将继续如此。技术将以规定的方式影响下列活动:

数学论文:降低营销成本
营销:传统的营销方法已经被社会营销所取代。随着商业和消费者应用程序在销售产品和服务方面的应用,技术将彻底改变营销领域。此外,技术将确保商品和服务的销售达到潜在客户的最大数量。在营销中使用技术将导致更快地在消费者之间传播信息。因此,客户可以根据事实和信息做出明智的决定,而不是基于意见的购买(Aviles, M。伊士曼,J。,2012)。信息技术将确保人们根据他们的需要和偏好而不是通过一般的营销获得各种类型的商品和服务。这将导致营销活动的组织成本大幅降低。技术可能导致为企业组织开发定制营销服务。

数学论文:降低营销成本

Technological processes continue to be developed with the intent of cost reduction and decrease in labor costs. Crystal ball gazing on how the world would look four years from now is a mammoth task. Besides technological factors, geo-political factors, economic growth and development and labor market would play an important role in shaping the world economy. With innovation of new technological process, marketing activities, communication medium, human resource, production and delivery of goods and services, operations of business organisations and employee management are all bound to get changed during this period (Adelowo, C., Ilori, M., Siyanbola, W., Oluwale, B., 2015). Moreover, there would be a dramatic change in people lifestyle, work style and working culture. Technology has already transformed the life of billions of people throughout the world and is expected to continue the same in future. Technology would affect following activities in the prescribed manner:

数学论文:降低营销成本
Marketing: Traditionally marketing techniques have already taken a back seat with social marketing currently in boom. Technology would revolutionize marketing field with usage of business and consumer applications for selling products and services. Moreover, technology would ensure marketing of goods and services to reach to maximum number of potential customers. Use of technology in marketing would lead to faster dissemination of information among consumer fraternity. Thus, customers can take informed decision and initiate purchase order based on facts and information rather than opinion based purchase (Aviles, M., Eastman, J., 2012). Information technology would ensure that people are offered various types of goods and services according to their needs and preferences rather than through general marketing. This would result in massive cost reduction for organisations on marketing activities. Technology might lead to development of customized marketing services for business organizations.