Hilton Sydney Event operation has been able to survive in the current market dynamics. The brand Hilton is a well-known brand that resonates with positive connotation by the target consumers. They should target the niche consumer base. The main stated direction of strategy of the company is to grow while ensuring the quality standards and integrity of the operation of the employees. The strategic direction of the company should be liaised with the culture of integrity and more autonomy should be given to the employees. The growing economic uncertainties of the market has caused the company to face operational issues and quality standards have been compromised in some cases. This is a cause of concern that should be addressed before it becomes a part of the mainstream culture of the company. It has been found that the company provides feasibility study, develops a traffic management plan and evaluates how these processes operate in the current paradigm. It has been found that the company should develop these strategies and have a dynamic policy of continual improvement to improve the services of the company. The ethical, culture, integrity aspects of the company were probed in detail along with the development of a plan that would address the specifics.
The recommendations proposed by the company are to improve the current standards of operations that have been deemed to be good. To improve it to a great status, the following recommendations can be followed.
There should be better liaisons with the service providers. They should be given training as to what is considered to be ethical. The external service providers should also reflect upon the values and quality standards of the brand. There should be better liaisons and more actions that the company should take to form better liaisons with the service providers.
There should be more time for fun. The middle managers should improve and create certain activities that would foster better friendship and amiabilities between the various stakeholders.