As marketing is an extremely important step, this report shall be developing a marketing plan for BMW. BMW is a well-known automobile organization at a large scale that provides its services and products across the globe along with several competitive brands like Mercedes Benz and Audi. The main factor for the success of BMW can be attributed towards consistency and effectiveness in the strategy of marketing. With respect to one significant point, the company has been creating focus on the market niche with the attempt of conveying its message in the most effective and efficient manner possible by following four main core values. These include exclusivity, performance, quality and technology.
The customers have started being aware about ethical considerations. This has increased the need for bringing changes within the strategies of marketing due to the fact that several changes are taking place within the industry as well. The brand of BMW shall be targeting the ones that have high slab of income and will be considering those that are tech savvy. This decision for the customers being targeted has been set in accordance with the strategy of differentiation. No matter what strategy is being applied, it is important for the brand of BMW to understand the fact that it has to behave in an ethical manner in order to ensure that the base of customers stays loyal as well.