All the businesses as suggested from Figure 2 that were on the routes, it was evident that most have a focus to sell potato chips and French fries as well. Only very less supermarkets such as season’s and Arrons Kissena have focused on selling fresh potatoes to customers (Position of the American dietetic association 2010). The choices of healthy food therefore have less consideration for the community of Queen’s college. There is accuracy amongst the results as menu cards were analyzed from each of these businesses and stocks were checked. From the pricing perspective, it was evident that there is variation amongst potato product types. From the Figure 7 on the other hand it was evident that general factors in the external environment with socio-economic considerations depict that approximately 22 to 32 percent individuals have a graduate degree (Ritson, et al., 2005). The income is higher as 73k per year and it is also low as 23k per year. On the basis of these levels of income, it is evident that most people in the community have better healthy food access but still there are successful restaurants as well in the community selling fast food based products depicting the heathy food consumption cannot always be influenced through costs in the economy and health access to food.
Healthy eating is the mantra in today’ world wherein people focus on what they like to eat and what they should eat. Good health is not compromised simply because the healthy products have higher costs. People look for health products related substitutes, for example available fresh foods in the environment and choices developed through exploration of market. As indicated through this research however each person’s choice has a direct impact on what they purchase. The individual choices have a merely larger role to play in comparison to the environmental impacts and socio-economic considerations (Rolls, et al., 2010).