The general factors that impacted the sales of the company were increase in technology and low cost production (Hill, and Jones, 2012). Radio Shack was not able to compete to the intense rivalry and low cost production. The company had a weak online presence, when companies across the spectrum were focusing on online sales to increase sales and the traditional brick and mortar sales method was replaced.
The company does not have the required infrastructure to provide for the latest consumer demography (Hill, and Jones, 2012). The other companies were able to give the consumers low cost products that they were able to maintain at a profit. However, this was not possible for the company. This was the main reason for the failure of the company.
Technological growth influenced the social factors of the company. People naturally wanted lower cost and highly efficient products. Apple and Samsung were able to give the company better products and services. Radio Shack was not able to manage this aspect. This lead to the company failing (Hill, and Jones, 2012).
It was found that there was more importance given to the newer technology and people wanted innovative products. In the developed nations, the people wanted more product diversifying and innovation. The developed nations the people have been exposed to the latest technology and a brand needs to convince the people and cater to their emotions in making the sales. The product was considered to be older and hence was considered as a natural order of being phased out. They people all had the basic necessities in the case of developed nations (Ugursal, 2014). People were looking for efficient products at cheaper prices. Companies such as Radio Shack were not able to meet the demands of the consumers (Holbrook, 2014). These companies were eventually phased out during this time.
From the analysis of the company, it can found that the real issues for the performance of the company are that the company failed to address the growing online retail sales, lack of innovation and not developing products that the consumer actually requires.