新西兰论文代写:Maltra Foods公司营销活动研究

新西兰论文代写:Maltra Foods公司营销活动研究

本文研究了澳大利亚一家中型企业Maltra Foods。这家公司以可可及其制品的生产和销售而闻名。讨论的重点应放在公司的各种营销活动上,并应提出向新的、有利的消费者群体销售的策略。首先,对公司的内部和外部环境进行了研究,以获得市场的洞察和趋势。我们发现Maltra Foods是在一个高度集中的市场上运作的,有大量的卖家和买家,但是只有有限的生产商。可可主要在家庭农场生产。由于它们的能力有限,这种作物的数量有限。然而,需求很大,因为可可的用途和好处很多。可可及其副产品广泛应用于冰淇淋、糖果等行业。除此之外,可可还被用于制药和化妆品行业。具体来说,可可脂在护肤品中有很多应用,由于其天然的物理特性,在现代消费者中有着巨大的市场。因此,公司的营销活动和努力应该转向更多的销售给这些消费者,因为销量大比挖掘更多的消费者更有用。

新西兰论文代写:Maltra Foods公司营销活动研究
他们每个人只购买有限的比例。玛尔特拉食品是一家澳大利亚食品制造商,致力于为人类生活带来创意和创新。公司总部位于澳大利亚,拥有6500平方米的厂房,生产和提供世界一流的产品。根据澳大利亚标准中业务规模的定义,业务可以根据其劳动力和业务量划分为中等规模组织的范围。本文将详细介绍Maltra的业务结构和经营环境,并特别关注公司的营销工作。玛尔特拉食品公司生产高品质的可可和可可产品,并为JB可可认证代理商。本公司产品远销澳大利亚及周边国家,广泛应用于烘焙、糖果、冰淇淋等行业。可可是可可生产国出口的关键产品,也是一种经济作物。由于气候条件不适宜而无法生产可可的国家是可可的主要进口国(Brennan, 2014)。从种植到包装和销售,咖啡豆经历了一个复杂的生产过程。

新西兰论文代写:Maltra Foods公司营销活动研究

This paper studies a medium-sized business based in Australia, Maltra Foods. This company is known for the manufacture and sales of cocoa and products made out of cocoa. The discussion shall focus on the various marketing initiatives of the company and shall bring about a strategy to sell to a new and favourable consumer segment.First, the internal and external environment of the company has been studied to gain the insights and trends of the market. It was found that Maltra Foods is operating in a highly concentrated market with a large number of sellers and buyers but a limited number of producers. Cocoa is mainly manufactured in home-owned farms. Due to their limited capabilities, the crop is available in restricted quantities. However, the demand is large because the uses and benefits of cocoa are many. Cocoa and its by-products are applicable in various industries like ice-creams and confectionary. Apart from this, cocoa is used today in pharma and cosmetic industries. Specifically, cocoa butter has a number of applications in skincare and has a huge market amongst the modern-day consumers due to its natural physical properties. Therefore, the marketing initiatives and efforts of the company should be diverted to sell more to these consumers, as selling large volumes shall be more useful than tapping a larger number of consumers.

新西兰论文代写:Maltra Foods公司营销活动研究
Each of them only buys limited proportions.Maltra Foods is an Australian manufacturer of food products with a total commitment and passion to bring ideas and innovation to human lives. The company is completely based in Australia and is equipped with a facility of approximately 6500 sq.m., in which they manufacture and deliver world-class products. The business can be classified in the range of a medium sized organization in terms of its workforce and business volume as per the definition of business size in Australian standards. This essay shall detail the business structure of Maltra and its operating environment along with a special focus on the marketing efforts of the company.Maltra Foods manufactures high quality cocoa and cocoa products and the certified agents for JB Cocoa. The products of this company are sold across Australia and certain surrounding countries for use in bakeries, confectionaries, ice-cream production and so on. Cocoa is a critical item for export in countries producing them and is also a cash crop. Countries which cannot produce cocoa due to the non-suitability of climatic conditions are key importers of the same (Brennan, 2014). The beans undergo an intricate process of production in various stages right from the farming to the packaging and distribution stage.