工作室的作用是设计沟通是做推广，广告，市场和推出产品在特定的市场。它对品牌在市场中的形象塑造起着至关重要的作用(Pavel, 2013)。公司有不同的客户和利益相关者，他们都有来自传播设计工作室的期望，这样他们才能创造出一个有效的电视节目形象。这将最终带来利润在他们的TRP，也增加了公司的收入。管理层拥有完善的团队，可以更快地相互协调，帮助更快、更有奉献精神地完成工作。为了有效地实现目标，虚拟助理可以帮助企业成长。Studio角色在制作中比其他角色更加抽象(Grospitz, 2013)。外包工作可以帮助我们更快地工作，因为一个人不可能一次完成所有的工作，也不可能是连续的。Studio manager的职责包括在合适的时间将工作分配给合适的人，管理和外包工作，这无疑有助于更快更顺利地完成任务。
它还包括以有效的方式调整工作室的时间表，并将工作分配给一个人。工作室的文化是建立他们作品可信度的首要因素。如果工作室的文化是标准化的，那么对于与公司合作的客户和利益相关者来说，它展现了一个乐观的形象(Hollensen, 2014)。在Fremantle Media的传播设计工作室，非常标准化，就像有一套为公司内部文化所固定的服装，他们根据工作需要，在灵活的办公时间内工作。组织中遵循的系统是在一定的时间框架内完成项目，这肯定会对客户和涉众产生乐观的影响。每一项活动的音量都应该是干净的，并且要有理想的音乐平衡，以反映表演的声音。工作室文化可以帮助实现和发展媒体组织和传播领域的协作支持，这可以帮助理解生产点(Warren, 2007)。考虑到体验和设计实践，组织的文化在本质上具有良好的传染性和分散性。
The role of the studio is to design the communication with is done to promote, advertise, market and launch the product in the particular market. It plays a crucial role in building the image of the brand in the market (Pavel, 2013). There are different clients and stakeholders whom the company handles and they have the expectation from the communication design studio so that they can able to create an effective image of the TV shows. This will ultimately bring profit in their TRP and also increase the revenue of the company. The Management have perfect teams which can coordinate with each other faster and can help to do work faster and with dedication. In order to achieve things effectively, there are virtual assistants to grow a business. Studio role is more abstract than other roles in the production (Grospitz, 2013).Outsourcing work which can definitely help out in working faster and speedy manner as, one person cannot do all works at one time and on continuous basis. Studio manager’s responsibility includes distribution of work on right time and to a right person, managements and outsourcing of work, which can definitely help in achieving things faster and in a smoother manner.
It also includes adjusting studio’s schedule in an effective manner and also allotting work to a person. The culture of the studio is the foremost thing which set up the credibility of the work done by them. If the culture of the studio is standardized then it shows an optimistic image over the clients and stakeholders which are working with the company (Hollensen, 2014). In the communication design studio of Fremantle Media which is quite standardized like they have a set of clothes which are fixed for the company inside culture, with that they work with the flexible office working hours according to the requirement of the work. The system which is followed in the organization is to complete the project within the time frames which certainly impact optimistically on the clients and stakeholders. The volume of each activity should be clean, and with desirable music balance which reflects the sound of the performance. Studio culture can help in achieving and developing collaborative support in a field of organization and communication of media which can help in understanding the productive point (Warren, 2007). The culture of an organization is well communicable and decentralized in nature by taking into account experiential, and design practices.