This report is about the usability inspection as well as expert evaluation of the famous airline website of Virgin. For the evaluation of a case study, recruitment of a participant has been carried out and two of the user stories have been provided to the participant which is related with the website http://www.virginaustralia.com/. Very specific selection of heuristics was done which included the modification of web application and the user accessibility (Nielsen & Molich, 1990). The entire evaluation report is categorized into two major parts:
Expert Usability Inspection of the Airline Website http://www.virginaustralia.com/
User assessment on the basis of various usability heuristics
The overall report is based on two of the users’ stories; the first one is about finding the cheapest flight in Australia. Throughout the research, the stories of many potential customers indicated about the cheapest flight while returning from Sydney to Adelaide in the following month. The booking of flight was for arranging visits to their relatives (Landay & Myers, 2001). Another story is about booking a flight and this story indicates the booking of a returning flight in case of a business traveler who wanted to travel from Sydney to Melbourne the next day. The main purpose of his visit was to attend an important meeting. Therefore, four participants were recruited for the expert evaluation analysis of the website of Virgin Airline, so that application of high-quality features will be added to the design of the user interface as well as the solutions associated with the user interface will be evaluated (Marcus , 2002).
The participants were selected according to their personas related with the category of airline user. There are three major types of persona according to which they were selected- potential user or non-airline customer, Light Airline Customer and Heavy Airline Customer. The users who took part in the experiment were below 25 years age group and certain points, like- airline travel and booking experience, technological skills in line with the modern high-tech gadgets, their life styles and experience with the use of internet were taken into consideration for the evaluation method (Wei & Ozok, 2005).