新西兰大学论文代写:巴伯分销渠道和策略

新西兰大学论文代写:巴伯分销渠道和策略

需要一个良好的经销商网络巴伯在英国销售其产品。面向产品的制造商将能够显示更多关注销售产品,和巴伯需要一个合适的技术市场的产品会导致最大的销售额和利润。合适的投资和人力资源已经被巴伯自成立的时间。

巴伯一直在扩大在过去的7年,这意味着它需要加强其分销网络。巴伯处理一个巨大的分销网络,因此使用推式策略的一种形式。然而该公司已在其扩张有许多工厂单位设置,但只有少数的配送中心。许多制造商不适用很多时间和精力创造一个良好的和合适的经销商网络在印象中,产品将销售本身或他们有信心在他们的产品,也是在印象中为什么不必要的支付必须对经销商。现在的原因不是建立一个健全的网络可以通过多种渠道与不愿经营不同产品的经销商网络,基本的恐惧在操作直接或间接销售团队这样的决定会削弱现有经销商的忠诚度,或特定产品的情况下吃了同一家公司的另一个产品的市场。另一个原因可能是制造商的原因并定期拜访经销商提高销售或地址的不满与销售相关产品的分销商。产品的主要重要原因失败也可能由于没有遵守变化——无论是设计还是创造力的概念(威廉姆斯,2013)。

新西兰大学论文代写:巴伯分销渠道和策略

A sound Distributor Network is required for Barbour to sell its products in the United Kingdom. A Product Oriented Manufacturer will be able to show more focus to sell the product, and Barbour requires a suitable technique to market the product which will result in maximum sales and Good Profit. Suitable investment and manpower has been used by Barbour since the time of its establishment.

Barbour has been expanding in the past 7 years and this means that it has the need to strengthen its distribution networks.  Barbour deals with a big distribution network and hence uses a form of push strategy. In its expansions however the company has had many manufactory units set up but only a few distribution centres. Many a manufacturer do not apply much time and energy in creating a good and suitable distributor network as they are under the impression that the product will sell by itself or they have over confidence upon their product, and are also under the impression as to why unnecessary payment has to be made to the Distributor. Now the cause of not establishing a sound network can be linked to unwillingness to operate through multiple channels of distributor network for different products, the basic fear in operating a direct or indirect sales team as such a decision would erode the loyalty of the existing distributors, or the case of a particular product eating away the market for another product of the same company. Yet another cause could be the reason that the manufacturer does visit the distributors on a regular basis to improve sales or to address the grievances associated with sales of the product by the Distributor. The main important reason for the Product failure could also be due to non-adherence to the concept of Change – be it design or creativity (Williams, 2013).