美国大学论文:市场特性

美国大学论文:市场特性

在这个分析中,将会讨论在伦敦建立现代商店的创业努力。他的思想在当今时代仍然盛行。这些公司仍在尝试利用他的想法在实体店开发零售商店。下面是对塞尔弗里奇努力的更详细的分析。1906年,塞尔弗里奇和妻子去伦敦度假。他注意到在其他国家发现的商业故事和百货商店的缺乏。他立即意识到市场的差距。他决定设立与芝加哥和巴黎相似的部门商店。

美国大学论文:市场特性

塞尔弗里奇也厌倦了退休生活,于是他决定开始一项新的商业冒险。这就是放纵的概念。他是伦敦市场的先驱,他提倡购物是为了放纵,而不是满足需要。有相当多的广告和商店的地板装饰,以使更多的顾客友好。商店中嵌入了许多特性。这里有专门的接待室,专门接待各种各样的人,也有可以指导人们做决定的购物人员。说服和说服消费者的艺术是教给员工的。他们必须温和地引导消费者做出选择。公司和人民从这个制度中受益。

美国大学论文:市场特性

In this analysis, there will be discussion of the entrepreneurial efforts towards the creation of modern store in London. His ideas are still practiced in the current times. The companies still try and develop retail stores with brick and mortar using his ideas in store. A more detailed analysis of the efforts of Selfridge has been done in the following. In the year 1906, Selfridge travelled on a holiday with his wife to London. He noticed the lack in commercial stories and department stores that were found in other nations. He immediately recognizes the gap in the market.

美国大学论文:市场特性

He made the decision to set up departmental stores that were similar to that of Chicago and Paris. Selfridge had also become bored with retirement and he decided to embark on a new business venture. There was the notion of indulgence. He was the pioneer in the London markets to promote the notion of shopping for indulgence rather than meeting the necessity. There was considerable advertising and the shop floors were decorated in order to be made more customers friendly. There were a number of features that were embedded into the store. There were the special reception rooms for the people of various descents and also shopping personnel who could guide the people to make the decisions. The art of convincing and persuading the consumers was taught to the personnel. They had to gently guide the consumer in making their choices. The company and the people benefitted from this system.