美国论文代写:烘焙市场

美国论文代写:烘焙市场

本文的目的是基于商业环境框架对商业格里芬食品进行商业环境分析。该框架包括业务环境和任务环境。这里选择了来自新西兰的格里芬食品进行分析。它是一个澳大拉西亚烘焙产品零售和制造组织。Griffins于1864年在新西兰尼尔森成立,从那时起就在新西兰运营,在奥克兰有制造工厂。新西兰的烘焙行业是食品和饮料行业的一部分,截至2015年,其出口额估计为290亿美元(新西兰贸易和企业NZTE, 2016)。

美国论文代写:烘焙市场
行业价值4100亿美元(NZTE, 2016)。在网络媒体和全球新闻趋势中可以注意到的更多与该行业相关的最新趋势是,倡导人们不要食用类似饼干的产品,比如煮熟的、烘烤的、加工过的食品。从逻辑上讲,这种形式的健康饮食趋势应该会压低市场。然而,尽管存在这些威胁,关于烘焙市场的报道似乎表明,市场实际上正在增长,并可能在未来几年超过2015年的4.1亿美元。消费呈上升趋势(Bossel & Haas, 2015)。

美国论文代写:烘焙市场

The purpose of this essay is to conduct a business environmental analysis of the business Griffin Foods based on the business environment framework. The framework includes both the business environment and the task environment. Griffins Foods from New Zealand has been chosen for analysis here. It is an Australasian bakery product retail and manufacturing organization. Griffins was established in Nelson, NZ in 1864 and has been in operation in NZ from then, with manufacturing units in Auckland. The Bakery industry of New Zealand is part of the food and beverages industry which as of 2015 is worth an estimated US$29 billion in terms of its export (New Zealand Trade and Enterprise NZTE, 2016).

美国论文代写:烘焙市场
The industry values 410 billion USD (NZTE, 2016). More current trends that can be noticed in online media and global news trends with respect to the industry are that of an advocacy against eating cookies like products, such as cooked, baked, processed foods. This form of a healthy eating trend should logically drive down the market. However, despite these threats, reports on the bakery market does seem to indicate that the market is in fact growing and could cross the 410 million USD of 2015 in the coming years. Consumption is on the rise (Bossel & Haas, 2015).