英文论文网：移动设备和电子商务

英文论文网：移动设备和电子商务

而且，在任何时间和任何地方完成事务都是灵活的。因此，移动设备可以提高交易效率，降低成本，增强竞争力(Albuquerque et al.， 2014)。随着中国零售市场的增长，这些都是重要的考虑因素。中国不断增长的零售市场为外国投资者提供了一系列机会，但一些行业比其他行业更容易进入。盛路中国拥有全球最赚钱、增长最快的零售市场之一。尽管全球经济衰退,中国的零售额¥12.5万亿在2009年(1.8万亿美元),同比增长15.5%。家庭收入的稳步增长支撑了中国零售业的繁荣。2009年,城镇人均可支配收入达到¥17175(2515美元),几乎是十年前的三倍。在经济发达城市,如北京和上海,平均人均可支配收入超过¥26000(3810美元)。

英文论文网：移动设备和电子商务
Adrienne Muir和Charle Oppenheim进行了一项研究，发现电子商务有以下优点。首先是速度。电子商务提高了顾客与网店之间的沟通速度(Muir & Oppenheim, 2002)。电子商务使在线零售商能够通过多个平台和社交网络通知客户。其次，没有边界。网上商店随时随地提供服务和商品。最重要的是，节省成本是电子商务的绝对优势。互联网平台、社交媒体、直销渠道等都有助于降低网上商店的成本(Evans, 2002)。电子商店可以比实体零售店节省巨大的成本。因此，他们可以向客户提供更低的价格，提供相同或类似的产品和服务(Janssen & Zuiderwijk, 2014)。

英文论文网：移动设备和电子商务

Moreover, it is flexible to complete a transaction at anytime and anywhere. Therefore, mobile device improves the efficiency of a transaction and reduces the cost to enhance competitively (Albuquerque et al., 2014). With the growing Chinese retail market, these are important considerations. China’s growing retail market offers a range of opportunities for foreign investors, but some sectors are easier to access than others. Sheng LuChina has one of the most lucrative and rapidly growing retail markets in the world. Despite the global economic downturn, China’s retail sales hit ¥12.5 trillion ($1.8 trillion) in 2009, up 15.5 percent year on year. China’s booming retail sales are underpinned by the steady rise of household income. In 2009, the per capita disposable income in urban areas reached ¥17,175 ($2,515), nearly triple what it was a decade ago. In economically advanced cities such as Beijing and Shanghai, the average per capita disposable income is more than ¥26,000 ($3,810).

英文论文网：移动设备和电子商务
Adrienne Muir and Charle Oppenheim conduct a research and found that there are advantages of E-commerce as following. First of all, it is the speed. E-commerce increases the speed of communication between customer and online shop (Muir & Oppenheim, 2002). E-commerce gives the online retailer abilities to inform the customer by multiple platform and social network. Secondly, there are no boundaries. Online shops provide service and goods at anytime and anywhere. Above all, cost saving is an absolute advantage for e-business. Internet platform, social media, direct sales channels and many others, all contribute to reducing the cost for the Online shop (Evans, 2002). E-shop can save the tremendous cost than the physical retail shop. Thereby, they can offer lower price to customers, providing the same or similar products and service (Janssen & Zuiderwijk, 2014).