新西兰论文代写-日托相关服务的营销活动

新西兰论文代写-日托相关服务的营销活动。日托是以提供给消费者的服务为基础的。它是基于向消费者提供的医疗质量。在日托服务方面,有很多无形的东西是需要依赖的。在前一次情况分析中,分析了开办一个托儿中心的可行性。蒂姆和阿米莉亚·基德决定经营公司。人们认为,越来越多的父母在分娩后返回工作岗位将导致对日托服务的更多需求。之前的分析表明,澳大利亚对儿童日托相关服务的需求很大。拥有正确的营销组合和营销活动的公司将在充满活力的市场中维持下去。在这种情况下,营销应该是关于服务营销活动,为公司接触到目标消费者基础。

The purpose of this analysis is to determine the marketing objectives and develop a marketing mix based on this paradigm. The ways to develop the right campaigning message are explained in detail in this analysis. As a first step SMART objectives are set to develop a marketing campaign.
Marketing objectives
The marketing objectives for this campaign
Increase the number of childcare membership by 10% for the first fiscal year.
Develop and gain consumer patronage with superior services quality and design the cognitive development of the child.
Make LuxChild a household name when it comes to providing childcare services.
Increase the referral rate of the services by 15% per quarter.
STP framework.
From analysis, it is understood that there is a mandatory need to study the STP framework to develop a marketing mix.
Segmentation
It was previously determined that there are three kinds of segmentation that will be done in the case of this particular Day Care centre. It is the working hour parents, part time working parents and shift working parents. There should be flexibility in packaging.
Maximum profits will be garnered by the full time programmes (Kotler and Armstrong, 2010). Hence upper middle class and middle class parents where both the parents work will be the main target.
Target market
The target markets are the middle income socio economic gender. The parents are both working and they want their child to gain socio-cognitive development in the Day Care programs as well. Hence this will be targeted (Wilson and Gilligan, 2012).
Positioning
The product will be positioned as a service centre that would provide the child with educational development and social skills while the parents are away at work. Maximum value for the money will be the positioning strategy of the company. Based on this paradigm the marketing mix strategy will be formulated.

Day care is based on the service offering to the consumers. It is based on the quality of care that is provided to the consumers. There is a lot of dependence on the intangibles in the case of day care services. In the previous situation analysis, the feasibility of running a child care centre was analysed. Tim and Amelia Kid were determined to run the business. It was deemed that the rising number of parents returning to work after childbirth would lead to more need for the Day Care services. The previous analysis suggested that there is a lot of need in Australia for day care related services for the children. The company that would have the right marketing mix and marketing campaign would sustain in the dynamic markets. In this case the marketing should be about the service marketing campaign for the company to reach out to the target consumer base.

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