Media has been a prominent medium of communication throughout the modern history and its significance can be gauged by the fact that it has powers to influence the thinking of the masses and sharing critical opinions on burning matters. With time we have seen new media formats emerging to communicate with people, engage them in discussions and debates and helping the masses voice out what they feel about a particular piece of news. The importance of communication medium is because information is vital for every human being’s existence. From knowing the most simplistic news like weather and forecast to the controversial/serious political digests, from glamour and gossip to sports and business, all these areas interest people based on their tastes and preferences. The proliferation of Internet has even made the significance of medium much impactful and deepened its reach. Hence with this regard the choice of medium also becomes important because as important is the news so is the need for it to get communicated across to everyone, the faster it goes usually the better it is (Glassman, M., 2012). We also have to analyze that, who is it that holds the ownership of the content as it is a very important parameter because as we discussed above, information is always of value to anyone and here the control makes it easier to decide how and when they utilize it.