代写论文-营销组合策略。营销组合是一个组织在相关市场推广其产品或品牌所采用的一套策略或行动。一个组织可以管理一系列因素来影响顾客购买其产品。Breitling的营销组合主要包括4Ps (Hooley, 2016)。随后的4Ps, product, price place promotion阐明了Breitling的营销策略。公司注重创新，开发技术优化产品。这家公司总是设法赶上最新的技术。公司非常重视对计时仪精度的优化，并将该技术应用于公司生产的手表上。产品均为高科技豪华手表。
The Porter 5 forces analysis is an important tool invented by Michael Porter widely used to evaluate the market competition of the industry where the undertaken company operates (Carkenord, 2009).
Bargaining power of buyers
In the luxury watch market, the bargaining power of the buyers is medium as there is intense competition and numerous similar types of products can be obtained from the market, the buyers have several different options.
Bargaining power of suppliers
The bargaining power of the suppliers is also moderate as there are few consumer companies and most of the companies manufacture the necessary materials for production by their own.
Rivalry among the competitors
The market is highly competitive as there are many worlds’ famous Swiss watchmakers clashing in this luxury watch market. The major competitors of the company are Rolex, Omega, Tag Heuer, Cartier, etc. The competition is increasingly growing in this market; thus, the profit margin of the companies is decreasing (Du Plessis, Strydom and Jooste, 2012).
Threat of substitute products
There are many competitors in the market in luxury market with the same category of products; the threat of substitute product is immense in this case. Because of the availability of substitute products, the customers have numerous buying options, and they can easily switch over to competitors products.
Threat of new entrant
There are not any significant barriers to making an entry into the luxury watch market; however, the startup cost is very high that prevents the companies from making entry into the market. The business requires massive investment and technological knowledge (Guy, 2009). Therefore, the threats from new entrants are low in case of Breitling.
Breitling caters to a niche consumers segment and sets premium prices for its entire products range. The prices are varied with the model and the material used to make the watches. The watches are mainly for the high-income segment; thus, they come with the high price (LaPlaca, 2008).
Breitling always try to maintain the high level of accuracy and its in-house production support in the maintenance of the required quality of its products. The Breitling watches cannot be found in any smaller store, only the big stores and boutique can keep watches from Breitling. The watches from Breitling are meant for aviation and marine professionals.
Breitling promotes its watches as the premium brand of luxury watch. It maintains its premium value. Only high-tech professional, who is longing for accuracy and at the same time for style inclined to purchase the Breitling watches (Levy, 2012).
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