In this particular analysis, Case Study of Java Lounge will be used. Interview methods will be used for this case study analysis. There will be a qualitative case study that will be undertaken. To fill in the gaps in research, data from secondary sources will be used. Qualitative case study methodology enables the researchers to study intricate phenomena within the context. These approaches need to be applied in the relevant spaces in order for it to be a valuable method in the research. The companies can develop an appropriate model based on the insights that are collated from the sources. There can be development of recommendation and defining of the important variables (Walker, 2016). To ensure that there were ethics in these researches process, the names of the people and the name of the restaurant where they were interviewed have been changed. This was to make the staff more forthcoming of the issues. Prior written consent was obtained from the people to ensure that the data they shared could be published. They spoke under conditions of anonymity. This will be further applied to the triangulation notions. The triangulation is an important technique that enables in the validation of data by cross verification with two or more sources. These applied to the research which can be a several research methods applied to understand the same phenomenon. One of the innate limitation of the qualitative case study is skewing of data and possible bias by the researcher. To overcome this limitation, secondary sources of data can be used. These would enable in the bolstering of the arguments (Grönroos, 2007). The research findings will get more credibility in this process. From this, the companies can use these in a commercial placing.
About Case Study
Java Lounge provides the people with café, tea and Breakfast brunch to the people. The restaurant is found to exist in Birmingham UK. The restaurant tries to create an elegant ambience in order to address the needs of the consumers. There is separate space that is aesthetically designed to ensure consumer privacy. Custom made food orders are undertaken in the restaurant. There were interviews conducted with the manager of the restaurant and the employees. In order to obtain consent from these employees, the names were changed. The restaurant faces issues of stiff competition. There are similar restaurants that offer service offering that is competitively priced. The restaurant is struggling to sustain in the current times. The manager has provided with a number of perceptions that had caused the restaurant to face the issues.
One of the central tenets of the service is ensuring that the consumer services are appropriately maintained. This is the first step of the analysis.