The idea being presented here is a digital stethoscope that is calibrated to detect specific chronic and acute conditions which serve as symptoms and markers for basic diseases in rural segments. The digital stethoscope picture is given below that is effective tool for healthcare to detect early chronic diseases. I have spent quite a long time in villages and have observed firsthand the problems that are caused because of lack of instruments that can specifically target known issues in rural health care. The importance and need of the digital tools in rural areas led me to come up with this innovation.The business idea and rationale is presented next where the need for such a solution is presented. The competition section is next, in which the current competition that exists with respect to this idea is presented. Section 4 and 5 present the target market and the proposed marketing plan and section 6 presents the future outlook. The final section is a summary of the report.People in rural areas suffer from many diseases associated with the farmlands such as fever, allergy fever like the hay’s fever, flu and phlegm buildup in lungs because of marshlands, wheezing and other associated lung infections.
The doctors make use of stethoscope in order to check pulse rate, arrhythmia as well as the inspiration and expiration rates of oxygen in lungs, the sounds of wheeze and more. The opinions of few of the doctors indicate a need for specifically customized health care instruments and solutions for improving health needs of people. To understand consumer, an interview was conducted with 3 of the doctors in the rural area and 2 of the people living in the same area. For the first question on whether individual believes that diseases for rural areas could be clustered as in the occurrence based on frequency, all 5 participants stated ‘yes’. Two of the doctors believed that they saw similar cases based on season and one of the other doctors stated that frequency of some diseases increase all the time. The lack of a digital stethoscope was felt by all participants. Participants indicated that the community needed digital equipment in their medical infrastructures. For question 4 on lungs related conditions around 4 of the participants felt that they were most common. One of the participants who were not a doctor was not so sure. In terms of interest for a digital stethoscope, all participants stated ‘yes’.