Swift Tyres has specific and certain issues which are making the company more dependable on uncontrollable entities instead of being dependable on controllable entities. The issues are more related to the supply chain management of the company which when fixed can alternatively bring in a change in the quality and the timely delivery of service and repairs and replacement. The customer service will also find a new leap of faith when the supply chain is fixed and rectified. Prime issues of Swift Tyres are discussed below.The company has a very sporadic and long distance supply chain suppliers and vendors, which is always uncontrollable as the vendors will operate within the spectre of their own laws and regulations, and will always have certain limits for matching the work commitment of Swift Tyres. This is the prime necessity to be addressed as when the vendors are localised and brought nearer to the production, the productivity of the production and the delivery of all products and services will automatically enhance in its quality. The company is not considering to form a global supply chain strategy which will allow it to leverage its own strengths and suppress the weakness, thereby leading to better products and service for its customers.
This is so essential that if the company has no plan of a proper supply chain management and sourcing, it will reflect in the poor quality of products and subsequent services. Forming a strategy can make the company to use its own strengths and resources in the best possible manner and reduce uncertainties resulting from a weak supply chain plan and management. The company will need to have a balance between its financial needs, as the demand for foam based and non-deflating tyres is growing and it will need to gather the financial muscle for making large investment to capture new markets and also to enhance its competitive position in terms of its quality and services. The investment will have to consider the impacts of the placement of the supply chain partner so that it does not become a hindrance in achieving a superior quality product and to be one of the most preferred companies when the consumer thinks about buying a tyre.