根据Seeger（2006）的观点，最佳实践被认为是一种管理理念或实践，它表示特定的技术或方法或一种活动或特定的奖励系统可以提供比其他方法或其他方法更有效的结果技术。在开发通信框架的情况下，最佳实践或基准技术也是适用的。从Graupner等人的文献综述中可以看出， （2009）指出，最佳实践框架与基准关系密切相关，也与组织过程的改善相关。每个公司现在都在实施与发展组织改进和效率的最佳实践相关的框架（Pandey and Garnett，2006）。
当今最好的实践被不同的公司采用，以实现公司的社会责任方面，随着公司品牌形象的提高（Daymon and Demetrious，2014）。举例来说，李维斯注册的活动不仅仅是简单的广告或宣传活动，而是公司慈善事件的一个问题。通过这次活动，莱维斯公司不仅能够改善品牌形象，而且通过捐助超过一百万美元帮助恢复社区小镇的人们，捐赠帮助当地农民向当地餐馆供应材料（泰勒，2010）。
Best Practice Framework
According to the view of Seeger (2006), Best practice is known to be a management idea or practice which denotes that a particular technique or method or a kind of activity or a specific reward system can provide more effective result than the other methods or other techniques. In case of developing the framework in communication also, the best practices or benchmarking techniques are applicable. From the literature review conducted by Graupner, et al. (2009) has stated that the framework of best practices is in the relation with benchmarking and it is also correlated with improvement of the organizational process. Every corporation is now implementing the framework related to best practices for the development of organizational improvement and efficiency (Pandey and Garnett, 2006).
Best practice in corporate sector
The best practices nowadays are adopted by different corporations for implementing the corporate social responsibility aspects along with the improvement of the brand image of the corporations (Daymon and Demetrious, 2014). For an example, the campaign incorporated by Levis is not only an indication of the simple advertisement or promotional campaigns but it is an issue of charitable incidents of the company. Through this campaign the corporation Levis does not only able to improve the brand image but by doing charity for over a million dollar it helps to restore to people of community town and the donation helped to support the local farmers who supply materials to local restaurants (Taylor, 2010).
KFC also has done rigorous communication campaign through undertaking corporate social responsibility as the company has devoted half of its sold amount of chicken bucket which possesses pink colour to a breast cancer organization. The breast cancer campaign was inaugurated by KFC also has shown the incidence where the world’s renowned fast food company is offering low-calorie fast food products to the customers of the company (Taylor, 2010).Most of the corporations are now adopting the concept of corporate social responsibility in their communication strategy for adopting the best fit framework as the employees of the organization does not want to earn only money and the customers would prefer those companies which contribute towards the society.