Marks and Spencer is one of the leading fashion retailers in the world. Apart from the fashion business they have also ventured into the food business operating M&S Simply Food stores as well as the finance business with M&S Money. Marks and Spencer is regarded as the one of the most recognizable brands in the world. Apart from this it is also considered as the most trusted brand in the UK. The company has grown tremendously and has shaped itself in the perfect shape while making efforts to become the leader in their business. It is not that the company has not faced cut throat competition from their competitors but they have excelled beautifully and have given a tough competition to them. Marks and Spencer has been marked as the one of the dominant players in the UK fashion industry and this is because of the use of their innovative and most effective marketing strategies (Rees, 1973). Marks and Spencer uses the segmentation strategy to attract more customers and make a mark of its brand in the minds of the customers.