Kawar (2012) has given that cross-cultural management is also one of the activities that should be managed by business organization and is done with an aim to manage the behavior of employees in different cultural background. In this process, various strategies are implemented with an aim to manage employees and population in cultural difference. It has been given that intercultural communication should be implemented for the proper development of employees to give an opportunity to compete in an international market. In this concern, cultural intelligence is the term that can be developed, which is defined as the ability of an individual to show certain kind behaviour so that skills and qualities can be developed to show value and attitude to other culture. Linguistics intelligence, spatial intelligence, interpersonal intelligence and intrapersonal intelligence are some of the factors that should be developed and implemented to show respect to other culture (Kawar, 2012).
Paul (2008) is of the view that international strategy are developed and implemented with an aim to create value by transferring skills and knowledge about the products and services in the foreign market to attract a number of customers. In this concern, competitive strategies and competitiveness of a business organisation are shared to develop new products and services in the new and foreign market. Business organisation can chose any of the following means to enter into new market such as exporting, licensing, turnkey projects, establishing joint venture and franchising are some of the modes to enter to a new market (Paul, 2008). Also, Jones & Alexander (2000) are of the view that international business can also be implemented with the help of negotiation process, which can be any of the following type as preparation phase, where a business organisation is prepared for negotiation and is followed by debating phase. In this debating phase, the wants and needs of customers are identified and analyzed to manufacture a desired product.