Firstly, we should to know what CSR is. Jeremy Moon (2004) has point out that CSR is a difficult concept to pin down. Marrewijk (2003) explain on the subject and indicates that the thought of “one solution fits all” definition for corporate social responsibility should be abandoned, as stated earlier is no one definition for CSR. It generally has relation with other concepts as sustainable business, corporate citizenship, environmental responsibility, the triple bottom line, business ethics and corporate accountability. Carroll, defined CSR which is social responsibility of companies encompasses the legal, economic, discretionary, and ethical expectations that society has of business at a given point in time.
For example, the Australian Treasury in a submission to the Joint Parliamentary Inquiry on CSR and defined CSR as ‘a firm ‘s management of social, economic and environmental effect of its activities’ (Australian Government, Parliamentary Joint Committee on Corporations and Financial Services 2006).
Basically, CSR means that a firm’s business model should be environmentally sustainable and socially responsible. In the environmentally sustainable part that the activities of the firm should not damage the environment, and by socially responsible it means that the firm’s activities should positive the society. (Wikipedia, 2012)