新西兰会计学论文代写-企业网络的概念。企业网络的概念是指企业通过一系列生产阶段向(国内和企业)最终用户或消费者(客户)提供商品或服务的一种安排。对于一个公司来说，在商业网络中选择正确的位置或者最引人注目的位置是非常重要和必要的，因为每个阶段的利润是不同的。因此，在这个时刻，本组织审议三个最基本的问题是十分重要的。公司必须了解特定职位在网络中的吸引力;他们必须设计可以在网络的任何点或任何阶段应用的策略(Davis, 1993)。组织还必须了解它们执行在网络任何位置采取的任何战略所需要的能力和资源。这可能会帮助这些公司在竞争中保持领先地位，并比其他公司拥有可持续的利润。例如，IBM以大约35亿美元的价格收购了Waterhouse Cooper (PWC)的咨询部门，以保持其在市场上的竞争力，并对信息和技术业务进行明智的投资。IBM设计其策略是通过业务将技术集成到业务流程中，从而向客户交付价值。此次收购帮助IBM实现了其计划中的商业战略，并帮助它们保持了竞争力。
According to Andersson (2000) in an ideal supply chain relationship situation, a company connects with its customers (downstream) as well as with its suppliers (upstream) and thus helps in the easy flow of information and data related to demand, and making visibility of the status. In other words, it means working together for cost reduction, improvement of quality and understanding each other’s capabilities and capacities. It is also the responsibility of each and every partner in the business network to teach others the techniques to be successful in the coming century (Percy, 2010). In order to maximize the surplus value for upstream as well as downstream, it is essential that companies must manage power dependence relations and information and informational economics. So the company must have strong teams to manage marketing and sales in order to attract customers/consumers (downstream) and team to manage procurement supply with the suppliers (upstream). It is important for any company to segment its market clearly and then decide position its goods or services towards this target segment(s). To attract a particular segment, it is important that company design its goods or service accordingly and set its price (Simkin, 2008). It is also important for the company to have proper communication done in order to attract customers to try and taste the company’s products (either goods or services). In order to communicate, company hires specialized advertising agencies to design their advertisements so that it immediately attracts customers. It is also the responsibility of the company to maintain a good relation with its customer for a long period of time, as it is well known that maintaining old and loyal customers is far easier than attracting new customers. For Example, through a number of focus group studies and market researches, IBM Global Services found out that majority of customers were aware of the company as computer systems manufacturer but were not aware of IBM’s services. So after many studies, the company in the year 1999 launched its first advertisement in the print media and spent around $75 million globally. IBM for the first time had its tagline as “IBM Global Services: People who think, People who do, People who get it” which is followed by a sub-tag “e-business people.” A three full pages advertisement was released in all the major newspapers, business magazines, computer trade publications and general interest magazines, thus making its customers aware of the different services that IBM global have. So it can be seen that it is not only essential for a company to rightly segment its target market but it is also essential for the companies to communicate about all the activities, goods and products that they are ready to offer their customers (Hutt and Speh, 2001).
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