新西兰靠谱代写：鲁比奥的研究
新西兰靠谱代写：鲁比奥的研究
豪尔赫·鲁比奥关于CSI变革管理的建议将在下文详细阐述。百事公司希望专注于健康食品部门以增加销量。从历史上看，它一直专注于有趣的食物类别(Aguirre-Mar, 2013)。鲁比奥正在研究使百事可乐公司在未来更加灵活和充满活力的方法。除了这个主要目标之外，还需要实现变更管理过程。谷歌创意中心激发了卢比奥提出的许多关键建议。鲁比奥已经采取了许多主动行动，并希望实施能够促进创新和新颖销售方法的变革。鲁比奥采取的第一步是对CSI的市场研究部门(MRD)进行改革。这种转变的目的是促进更好的消费者反应，并引入战略举措，批判性地分析消费者反应(aguire – mar, 2013)。鲁比奥最初决定制定一个愿景。每个被认为已经形成的团队都有一个折衷的价值和功能组合。
新西兰靠谱代写：鲁比奥的研究
目的是创建具有清晰的远景和敏捷的团队。从这个愿景出发，制定核心目标和战略。为员工分配特定的任务，并以此为基础。除此之外，新团队应该有更容易的变更管理流程来处理事件的动态特性。基于这些见解，MRD内部发生了变化。在此基础上，进一步将其分为Insights BU和CSI support center (Aguirre-Mar, 2013)。洞察部是为制定独特的策略和创新的理念来推广品牌及其产品。CSI支持中心主要从定性和定量的角度分析市场趋势。公司努力确保团队内部有高度的信任。员工的品牌形象也很重要(Aguirre-Mar, 2013)。鲁比奥采取了一种更加灵活放松的方式，以确保团队中有更多的创造力。在这种动态方法中，传统的功率距离指标也得到了降低。
新西兰靠谱代写：鲁比奥的研究
Jorge Rubio proposals for change management in CSI are elucidated in detail in the following. Pepsi co wanted to focus on the healthy food department to increase sales. Historically, it has always focused on the fun food category (Aguirre-Mar, 2013). Rubio is looking into ways to make Pepsi co more agile and dynamic to sustain in the future. Apart from this primary objective, there was also a requirement to implement change management process. The Google creativity center has inspired many of the key proposals proposed by Rubio. Rubio has undertaken many initiatives and wants to implement changes that foster creativity and novel methods of sales. Initial step that was undertaken by Rubio was to convert the Marketing Research Department (MRD) in the CSI. Purpose of this conversion was to facilitate better consumer response and bring in strategic initiatives that critically analyze consumer response (Aguirre-Mar, 2013). Rubio decided to develop a vision initially. Each team that was supposed to have formed has an eclectic mix of values and functionality.
新西兰靠谱代写：鲁比奥的研究
Purpose was to create teams that had clear vision and was agile. From this vision, develop core objectives and strategies. Assign personnel with the specific task and build on these values. Apart from this, the new teams were supposed to have easier change management process in place to deal with the dynamic nature of the events. Based on these insights, changes were brought within the MRD. In this, it was further divided into Insights BU and CSI support center (Aguirre-Mar, 2013). Insights department is for the development of unique strategies and innovative ideas to promote the brand and its products. CSI support center primarily deals with analyzing market trends from a qualitative and quantitative perspective. Efforts were taken by the company to ensure that there is high level of trust within the team. Brand image among the employees was also given importance (Aguirre-Mar, 2013). A more flexible relaxed approach was undertaken by Rubio to ensure that there is more creativity in the teams. In this dynamic approach, the traditional power distance index was also reduced.
