The tiger walk experience is given to the people at a rate of 695$ (this will include up to 4 people). This is a restricted package in that children under than 15 years of age will not be allowed. In this package, four members are allowed to go on a morning stroll with the tiger and the handler for that tiger. This experience is offered on Sunday and all weekdays except Wednesday (Tiger Island, 2015). The experience would last for an approximate 60 minutes and a handler and a photographer will accompany the people who have brought the package. They are given color prints, a tiger island souvenir book and also a plush tiger toy
Value for Customers: Personally, the tiger walk experience was a completely new experience. The walk is conducted only in the morning, this could be of a inconvenience to the visitor, however as the handler explained the experience is conducted in the morning because it is easier to take out the tiger when there are lesser number of visitors who might disturb the tiger when it is outside its (artificially constructed) natural habitats. The personal interaction with the handler who was conducted the tour is a marketing advantage for Tiger Island and Dream world. The handler presented details on the tiger which was a Bengal tiger and was called Sita (Tiger Island, 2015). The handler in addition to details of the tiger, its parentage and other details also presented the efforts of Dreamworld to help sustain the tiger population (Tripadvisor, 2013). Zoo businesses play a significant role in the conservation of the species (Christie, 2009). The work of Dreamworld to help visitors get as much information about tigers and other interactional benefits were also presented. This was a form of traditional word of mouth advertising. The physical appearance of the tiger walk experience definitely supports the image propagated by Dreamworld. Additionally the tiger walk experience also avails the users a 50 percent of the day entry tickets. These are value added services to the customer which enhances the brand image of Dreamworld through the product package sold. Photos are also available to the person in the form of a USB which can be purchased for an additional cost of 50$.