新西兰工作：唱片的发展

新西兰工作：唱片的发展

HMV原名为他的主人的声音，它是英国历史上最古老、最受欢迎、也是最大的唱片零售商，见证了该行业的成功。在过去的几年里，该组织在服务和不断创新方面做了各种各样的改进，以实现向消费者承诺的娱乐(Chew, 2016)。该组织最初是在伦敦地区开始的，现已扩展到美国、加拿大、欧洲、澳大利亚和亚洲的600多家商店，销售cd、dvd和其他音乐产品。

新西兰工作：唱片的发展

HMV确保了整个客户的购买体验、服务、促销和营销是面向技术的，为客户提供全面、无缝的购物体验。HMV所使用的营销和推广策略是通过将情感依附与组织的传承结合起来(Geis, 2014)。自1910年以来，HMV在零售商店中随处可见，是第一家提供服务和灌输创新的机构。

新西兰工作：唱片的发展

HMV is formerly known as His Master’s Voice, it is the oldest, most popular and largest retailer of record in the United Kingdom that has witnessed success within the industry. The organization has made various enhancements in services and continual innovations across the past years to deliver the entertainment as promised to the consumers (Chew, 2016). The organization was initially started in the area of London and has expanded to over 600 stores in United States, Canada, Europe, Australia and Asia engaging in the sales of CDs, DVDs and other products of music.

新西兰工作：唱片的发展
HMV has ensured that the entire customer purchase experience, services, promotion and marketing is technological oriented in order to enable comprehensive and seamless shopping experience to the customers. The marketing and promotion strategy used by HMV is namely Dog and Trumpet through integrating the emotional attachment entailed with the heritage of the organization (Geis, 2014). HMV is visible in the retails since the years of 1910 and had been the first establishment to offer the services and instil innovations.