新西兰代写论文-新西兰航空公司的杵式分析

本篇论文对新西兰代写论文-新西兰航空公司的杵式分析进行了研究,分析了宏观环境因素对公司成长的帮助和威胁。燃料费用上升、燃料储备有限、劳动力成本增加、人口年龄、基础设施问题和一些技术因素被认为是阻碍增长的因素。稳定的政治治理、稳定的经济增长、较低的通货膨胀率、包容的文化和标准的法律授权使公司得以成长。在报告中得出结论,公司应该专注于其他航线,形成战略联盟,以维持未来。

PESTLE analysis of Air New Zealand has been conducted in this analysis. The macro environmental factors that have aided towards the growth and threats to the company were analyzed in this report. Rising fuel costs, limited fuel reserves, increase in labor costs, age demography, infrastructural issues and some technological factors were considered to impede growth. Stable political governance, stable economic growth, lower inflation, inclusive culture and standard legal mandates have enabled towards growth of the company. It was concluded in the report that the company should focus on other air route, form strategic alliance to sustain in the future. In the case of macroscopic analysis there is a tendency of being oversimplified. To understand the nuances there is also a need for micro analysis of the internal operations. There is too much of gathering in the macroscopic analysis that may not address all the internal weaknesses and the threats of the company. Assumptions should not be made on the external factors alone. Before developing an action plan the company should look into its internal environment.

The weakness of the company is that they do not offer differential services. They offer the same kind of services but competing airlines such as Etihad or Emirates are able to provide it for a lower cost. The company should focus on innovative service marketing in order to leverage their performance. They offer the same homogenized services like the other airlines. The company has an effective organizational structure and labor. However, there has been increase in the labor costs and this could affect the future profits of the company.

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