新西兰代写-格里芬竞争对手的资料分析

新西兰代写-格里芬竞争对手的资料分析。格里芬是公司的主要竞争对手希金斯夫人。Griffin被视为向一、二线城市销售的饼干,主要针对25岁至50岁的女性。格里芬有着悠久的烘焙产品销售历史,也享有良好的声誉。一个公司多年来的成功战略将为公司带来良好的声誉。研究表明,历史悠久的公司也可能拥有先行者的优势,因此可能更好地控制细分市场。由于产品的多样性,格里芬公司确实控制着一些主要的消费群体。接下来论文范文新西兰代写-格里芬竞争对手的资料分析分享给留学生阅读。

Griffin is a major competitor for the company Mrs. Higgins. Griffin are seen to be cookies sold to tier 1 and tier 2 cities and mainly focus on women in the age group of 25 and 50 years. Griffin has a very long history of selling bakery products and is also seen to enjoy good reputation. The successful strategizing of a company over many years will lead to good reputation for the company. Research studies indicate that companies who have a very long history might also possess early mover advantages and hence might have a better command over market segments. Griffins does have a command over some of the major consumer segments because of its diversity in products. For instance, the company is noted to have good brand presence with both adult age groups and children to young adults which indicates the company is very well situated compared Mrs. Higgins.
Secondly, a common threat that is facing most of the food and beverage industry is that of the health issues. Consumers want to eat healthy and hence all major manufacturers are forced to offer alternatives in addition to their normal products in order to cater to this segment. In the case of Griffins a non-sweet alternative in the form of English Breakfast plain biscuits is advocated. This is once again a competitive strength of Griffins that Mrs. Higgins has to be aware of. This form of competitive strategy aims to create consumer segments and also ensure consumers are interested in the brand continuously.

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