The hospitality industry all over the world has always endeavored to cater to the comforts and needs of travelers down the ages in various spatial and time dimensions. Even today there are several niches scattered all over the globe that have certain peculiar characteristics that add to their charm and are a great source of entertainment and pleasure for a large number of people. Amsterdam is one such picturesque and environmentally invigorating location that had an old world charm that has attracted visitors for centuries to its windmills, geometrically laid out farms, flower markets, museums and its rare and resplendent canals (Rainisto, 2003; http:www.iamsterdam.com) .
Amsterdam has concentrated its focus on capitalizing on its most apparent natural and manmade asset – its canals spanning over a hundred kilometers. In fact the peculiar feature of these canals laid in the seventeenth century has been declared as possessing World Heritage status in 2010 by the apex United Nations body UNESCO (Chandler and Owen, 2002). There are about one thousand and five hundred bridges spanning these canals. The three main canals have been named the Keizersgracht or the ‘Emperor’s Canal’; the Prinsengracht or the ‘Prince’s Canal’ as also the Herengracht or the ‘Patrician’s Canal’ had been laid as a feat of public health provision of water to the city as well as irrigational engineering (Balmer, 2002).