Advertising has been the root of success for a large number of companies and the products in the near past and present. The impact of advertisement has been huge in the past, present and will be there in future as well. It has been rightly said by Aeron Davis that promotion is everywhere. The promotional activities will continue to reshape the individuals and the entire society. This change has been observed over the years and it will continue to be observed in the future as well. The advertising activities in the near future will be more dynamic. The consumer will be the part of the process of advertising. In this report, the discussion has been done on the dynamics of advertisements in past, present and future. There has been an analysis of the impact of advertisements in USA in present and the future of the advertising industry in USA will be discussed.
The promotional development will also prove to be negative as it will lead to the higher risks towards the development of the new product. The companies will rely on the development of the similar product which is popular. Failure in innovation may be expected as the success of the product will rely on the advertisements and not on any other factor. The companies will focus on copying the product of other companies and branding the same, instead of developing the new products. There will be lack of innovative developments.
Because of the change in the promotional tactics in the coming future, change in advertisement process will be observed in the future (Deuze, 2016). A giant shift in the product lines will force the organizations will have to further change their structures, decision making and budgets.
It is ascertain that, the companies of USA will focus on the interactive advertisement with the help of the multiple technologies. Several new customizations in advertising process can be observed. A complete integration between the TV channels and the websites of the advertisers will be there.