代写论文

如何制作一份优秀的简历:巴宝莉的销售运营

如何制作一份优秀的简历:巴宝莉的销售运营

巴宝莉在有形或无形资产取得了一些有意义的投资在过去5年。唯一值得注意的是一些小型收购子公司和维护资本支出(巴宝莉,2016)。最后大收购是在2010年,它获得了50个零售商店向国行集团1.025亿美元来巩固其在中国的零售业务。美元走强有助于巴宝莉巨大的存在在美国但可能抵消了欧元和日元走软。营业利润似乎已经在2012年达到顶峰,2013年总利润作为中国最盈利(地区)减缓和高利润率许可反面了。上面的分析,很明显,在2013年之后的收入,销售和最终利润迅速下降。尽管公司尝试在线渠道销售,很晚从已经建立了伟大的品牌在市场上,导致最后失败巴宝莉5年(巴宝莉,2016)。

如何制作一份优秀的简历:巴宝莉的销售运营
网上销售的利润增加一点,但仍然不能做出任何异常增长的里程碑。巴宝莉也试图推出一些新的类别的美容产品市场,但这种策略也忍不住巴宝莉上升很大程度的融资。总的来说,巴宝莉的性能没有做好2013年之后,最终走向失败。巴宝莉在三个地区运营。亚太地区代表零售/批发收入的38%,欧洲、中东、印度和非洲(EMEIA)35%,剩下的是美国的27%。2014/15的收入来自美国£648 m有主流商店78 &特许店7潜在增长为16%。在2014/15的收入EMEIA£869 m有主流商店73 &特许店62潜在增长为12%。

如何制作一份优秀的简历:巴宝莉的销售运营

Burberry has made few meaningful investments in tangible or intangible assets over the past 5 years. The only ones of note are some small acquisitions of subsidiaries and maintenance capital expenditures (Burberry Plc, 2016). The last big acquisition was in 2010 where it acquired 50 retail stores from Kwok Hang Holdings for $102.5 million USD to solidify its retail presence in China.The stronger dollar has helped Burberry given its large presence in the US but likely offset by weaker Euro and Yen. Operating profit seems to have peaked in 2012 while Gross profit in 2013 as China (which was most profitable region) slows down and high margin Licensing tails off. With the above analysis, it is clear that after 2013 the revenue, sales and finally the profit declined rapidly. Though company tried online channels as well for sales, it was pretty late to start with as already great brands were established in the market and that led to fail Burberry in last 5 years (Burberry Plc, 2016).

如何制作一份优秀的简历:巴宝莉的销售运营
The profit increased a little bit with online sales but still could not make any milestones for exceptional growth. Burberry Plc also tried to launch some new categories as beauty products in the market, but this strategy also could not help Burberry rise to a great level in terms of finance. Overall, the performance of Burberry Plc did not do well after 2013 and finally move towards failure.Burberry Plc operates in three regions. Asia pacific region represents 38% of retail/wholesale revenue, Europe, Middle East, India & Africa (EMEIA) 35 % and remaining is America with 27%. In 2014/15 revenue from America is £648M with having mainline stores 78 & concession store 7 with 16% underlying growth. In 2014/15 revenue from EMEIA is £869M with having mainline stores 73 & concession store 62 with 12% underlying growth.