The above discussed trend indicate that in coming years fashion lovers around the world are more likely to opt for the products which have the least impact upon environmental degradation. This compelling need would force the players of this industry to keep innovative and re-engineer their entire process or go out of the market. It also implies that technology is going to play a big role in years ahead as more and more business organisations have started using online platform for promoting their product and selling them.
Technological advancements would require an integration of entire supply chain network and consumers would play a greater role in deciding the quantity and quality of the fashion items. This would require a better understanding of marketing mixes and it would allow fashion industry to promote and market their product in a way distinct way which can fetch greater customer attention as well as satisfaction. The use of online advertising has increased across the globe, as has great implications for rules and policies associated with E-commerce practices in different countries of the globe as the medium is perceived to be the economic and effective tool of promoting a brand in the marketplace.