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纳皮尔论文代写:客户价值对企业营销的指导意义

纳皮尔论文代写:客户价值对企业营销的指导意义

以产品为主导的公司应迅速进入市场,并制定适当的定价策略,以便在相当长的时间内获得投资回报。随着产品在生命周期中价格的不断降低,每一次的跟进都不可避免的会受到价格竞争的影响。对于一个组织来说,要获得客户价值的主张,似乎有一个特定的主要组成部分的组合,为了成功的建立和实现,这些组合需要被业务、讨论和跟踪所关注。主要内容是客户价值主张的制定,从分析竞争对手的报价、客户的需求以及公司在股票市场上脱颖而出的优势入手。根据不同的行业和行业内的营销部门,存在不同的价值主张。一些研究将组织的成功与为客户提供价值联系起来。

纳皮尔论文代写:客户价值对企业营销的指导意义
客户价值原则对企业的营销活动具有重要的指导意义。近年来,全球商业领域的动态趋势一直是管理学界的热门话题。人们关注互联网、战略联盟、经济全球化等趋势;他们最终注意到客户数量的重大变化。在当今时代,顾客不再是被动地接受服务和产品,他们的技能、信息、知识和学习实践的热情都得到了提高。以卓越经营为导向的企业,注重在内部运营和供应链过程中降低成本,同时说服客户关注亲密关系。这对于满足客户的服务和交付是至关重要的。企业组织把价值定位在产品的领导地位上,历来被认为是高科技企业。

纳皮尔论文代写:客户价值对企业营销的指导意义

The companies lead by product should be fast in entering the market and developing appropriate strategy of pricing for obtaining return over their investment in a considerably longer period of time. With the increasingly reduced price of product along the life cycle of product, each and every follow-up will be carried out inevitably by the competition of price. For an organization to obtain proposition of customer value, there appears to be a specific combination of major components that need to be focused by business, discussing and following for the establishment and achievement of success. The main components are the development of proposition of customer value beginning with the analysis of offering of competitors, needs of customers and the strengths of company for being outstanding in the market of shares.There are variations of value propositions depending upon different industries and segments of marketing in the industry. Several researches have linked the success of organizations with the provision of value to the customer.

纳皮尔论文代写:客户价值对企业营销的指导意义
There is huge significance of the principles regarding value of customer, with their insight to drive the marketing activities of a company. Since recent years, the dynamic trends across the field of global business have been hot topics in the circles of management. People show concern to certain trends such as the internet, strategic alliances and economic globalization; they ended up noticing major changes in the population of customers. In the current era, customers can no longer be seen as passively receiving the services and products, there has been an enhancement in skills, information, knowledge and eagerness for learning and practicing. Companies oriented with operations excellence focus on the reduction of costs within the process of internal operations and supply chain, while persuading the focus of customer intimacy. This can be considered crucial for meeting the service and delivery of customer. Business organizations positioning value on the leadership of product are always known to be high-tech companies.