论文 代写：香奈儿消费群体

论文 代写：香奈儿消费群体

香奈儿S. a是法国品牌，最初由可可·香奈儿于1909年开发。该产品被认为是最著名的奢侈品之一。它销售高级时装、手袋、配饰、香水和化妆品系列。它是“小黑裙”的缩影，以表示其服装系列，并有标志性产品香奈儿5号来表示香水产品(Csaba & Bengtsson, 2006)。该品牌凭借其丰富的遗产和对市场需求的精明评估得以维持。在这些活动中，有一种巧妙之处，就是它们为迎合不同的消费群体而发展起来的。

论文 代写：香奈儿消费群体

要了解目标人口统计学，了解其营销策略背后的原因是非常必要的。该产品对年龄在20到75岁之间的女性来说是很富裕的产品。香奈儿使用了一些名人代言，比如妮可·基德曼、凯拉·奈特丽和克里斯汀·斯图尔特等。这些名人的身份与财富和魅力的品牌形象相融合。该公司没有立即接受新的数字技术。然而，这些动态在当今时代已经发生了变化。在随后的章节中讨论了香奈儿品牌数字媒体营销和批判性分析的努力。

论文 代写：香奈儿消费群体

Chanel S. A. is a French brand originally developed in 1909 by Coco Chanel. This product is considered to be one of the most renowned luxury products. It sells haute couture, handbags, accessories, perfumes and cosmetic range. It had epitomized the word “little black dress” to denote its apparel range and has the iconic product Chanel no 5 to denote the perfume product (Csaba & Bengtsson, 2006). The brand has been able to sustain based on its rich legacy and also the astute evaluation it has made about the market requirements. There is artfulness in the campaigns that they have developed to appeal to the different consumer segments.

论文 代写：香奈儿消费群体
It is imperative to understand the target demography to understand the reasons behind their marketing strategy. The product is affluent product range to women aged between 20 to 75. Chanel uses a number of celebrity endorsements from prominent celebrities such as Nicole Kidman, Keira Knightly, and Kritin Stuart to name a few (Presi et al., 2016). These celebrities’ identities are merged with the brand persona of affluence and glamour. The company did not immediately embrace the newer digital technologies. However, these dynamics has changed in the current times. The efforts of Chanel brand digital media marketing and critical analysis of the same are discussed in the subsequent chapters.