论文代写:希金斯夫人饼干

论文代写:希金斯夫人饼干

希金斯夫人是一家位于奥克兰皇后街270号CBD的沙漠餐厅。帕帕托托福尔特的美食广场上也有它的身影,并计划在未来扩大店面。饼干的捕捉标签是“重新发现饼干,就像奶奶曾经烤过的一样”。饼干店提供各种口味的柔软耐嚼的美式饼干。它们是奶油饼干,混合了大块的东西,水果,坚果和他们的网站称之为“秘密的东西”。目前,希金斯夫人创造了大约20种不同的口味,目标市场不断扩大。除了畅销的甜品店之外,希金斯夫人还以批发零售商店的形式提供饼干,在那里顾客对饼干的需求很好,甚至更多。

论文代写:希金斯夫人饼干
整合营销传播的目的是确保一个组织的所有营销信息是一致的,并联系在一起。如果一些促销信息有缺点,那么其他的就会用他们的优点来支持他们。它更多的是一种相互联系的营销方式,在这种方式下,营销部门不会按照品牌信息来划分。该信息在公司多个营销渠道以完全整合的方式进行销售。用于市场营销的促销工具,如地点、产品策略、价格策略等,将是相互关联的,因此消费者会以更有力的方式得到相同的一致的信息。

论文代写:希金斯夫人饼干

Mrs. Higgins, is a desert parlor that is situated in 270 CBD, Queen Street Auckland. It is also present in the food court of Papatoetoe with plans to expand their stores in future. The catch tag for the cookies are “Rediscover Cookies like Grandma used to Bake”. The Cookie place presents soft chewy style American cookies in different flavors. They are butter cookies mixed with chunky bits, fruits, nut and what their site calls as ‘secret bits’. At present the Mrs. Higgins creates around 20 different flavors with a growing target market. In addition to the point of sale dessert parlous outlets, Mrs. Higgins offers cookies in the form of wholesale retail shops, franchises where customer demand for the cookies are good and more.

论文代写:希金斯夫人饼干
The purpose of Integrated Marketing Communications is to ensure that all marketing messages of an organization is coherent and is linked together. If there are weaknesses in some of the promotional messages, then the others would support them with their strengths. It is more of an interlinked marketing where marketing divisions are not made as such on the brand message. The message is sold on multiple marketing channels of the company in a fully integrate way. The promotional tools used for marketing, such as place, product strategy, price strategy and more would be interlinked and hence the consumer gets the same coherent message advocated in a much stronger way.