Also through use of the Facebook and other social media platform power, RN and Fox Network have tried to make their platform better but the problem is that RN has done this in a better manner but Fox Network did not.
It is evident from the perspective of this research essay that social media is of the utmost importance to radio stations. Both Radio National and Fox radio maintain their selves over the web and have realized the power of social media to reach their audiences (Cunningham, 2010). However, there were various differences found evident between the ways in which both these stations made use of social media. These differences such as in people engagement and web page content maintenance have been highlighted in this paper.
Deep beneath the radio system exists the urge of two way communication with an urge to say a compelling story and sourcing crowd. Therefore, social media has started mattering for radio as it is simply an extension of its own self into the digitalized world (Western et al., 2013). The social media perspective is local as well as international. Therefore, even if a radio channel is local, it can reach its audiences internationally. This has allowed audiences across the world to be attracted to social media and radio conjunction. It would be recommended to Fox Network online to work in a much appropriate manner with regard to its content and people engagement.