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论文代写:社交媒体营销分析

本篇论文代写主要讲的是利用社交媒体进行营销的模式,是由新西兰高阶论文代写网提供的范文。

论文代写:社交媒体营销分析

媒体是一个强大的工具,用来解释正确的营销策略给人们。分析目标受众的媒体消费模式,制定合适的营销计划。有许多媒体可用于广告目的。在下面的分析中对它们进行了详细的说明。SEED公司产品的目标人群是中国女性和想体验中国文化的人群。根据《世界报告》,英国总人口为6400万(英敏特报告,2015)。英国人的媒体消费习惯是电视、互联网和数字工具(UK Government 2015)。人们发现这三种灵媒的力量是强大的。社交媒体在英国快速增长,但大多数人仍然使用电视媒体娱乐(Frangi, 2010)。

论文代写:社交媒体营销分析

种子公司在设计广告策略时,应该把重点放在电视和数字媒体工具上。电视和社交媒体比其他媒体工具如平面媒体更受欢迎。印刷媒体在社会中已经减少(Cambell, 2010)。下图显示了近几十年来印刷媒体的受欢迎程度是如何下降的。据估计,平面媒体的影响今后将进一步削弱。尽管电视媒体仍然被大多数人使用,但数字工具的使用在人口统计学上一直在稳步增长。上图显示了互联网使用在所有年龄人口中所占的比例不断上升。在英国的人口统计中,社交媒体工具的使用一直在稳步增长。在所有人口统计资料中,不论年龄和性别,都观察到这一因素。

论文代写:社交媒体营销分析

Media is a powerful tool that is used to decipher proper marketing strategy to the people. Media consumption patterns of the target audience should be analyzed in order to develop proper marketing plan. There are a number of mediums that are available for advertising purposes. They are elucidated in detail in the following analysis. The targeted demography for SEED company product is Chinese women and people who want to experience Chinese culture. The total populaces of UK according World report are 64 Million (Mintel Report, 2015). The media consumption habits of the people in UK are found to be TV, Internet and digital tools (UK Government 2015). It has been found that the three mediums are powerful. Social media is growing at a rapid rate in UK but the majority of the people still use TV media for entertainment (Frangi, 2010).

论文代写:社交媒体营销分析
Seed Company while devising an advertising strategy should give focus to TV and digital media tools. TV and Social media are preferred over other media tools like print media. Print media has been decreasing in the societies (Cambell, 2010). The graph below shows how print media has been waning in popularity in the recent decades. It has also been estimated that impact of print media would be further weakened in the future. Even though TV medium is still used by the majority of the people usage of digital tools has been steadily increasing in the demography. The figure above shows the proportion in which Internet usage has been increasing in all age demography. There has been a steady increase in the use of social media tools among the UK demography. This factor has been observed in all the demographics irrespective of age and gender.