When entrepreneurs use the business pitch, they are to use it in the most appropriate way possible so as to arise some interest in the business idea. They use it with more precision than ever before and produce a perfect presentation and pitch which is just enough to arouse interest in the idea and then further informative negotiation kicks in the process.
Entrepreneurs use the pitch to magnify the actual idea which is just in the nascent stage and then use the pitch to mould it into a complete business idea and plan which looks lucrative, executable, and producing profits once implemented (Hatton, 2007). The pitch is used by them to highlight the key points in the idea and then make them compelling in front of the investors to be considered as a potential investment. It is to be seen how effective and efficient is the plan prepared in the pitch which will raise the right kind of questions in the investors mind. The answers to these questions must be prepared by the entrepreneur. The pitch is more of a tool and a means to an end instead of an end itself, and it is to be used with utmost care to make it productive and transfer the exact interpretation to the investor which is expected to be transferred by the entrepreneur.
When the pitch is used efficiently, the results can be rewarding and open a new set of possibilities for the entrepreneur. The pitch is used for making an idea grander and turning it into a business proposition which is lucrative enough to be able to produce substantial profit if the investors invest into it after thorough assessment. The entrepreneur must use the pitch carefully to avoid making mistakes so as to gain the investor’s confidence in attracting the required investment. The pitch is also a way to demolish one’s reputation which may be hard to gain again, so it is both a good tool to make a business successful and can also destroy the idea and the entrepreneur who proposes the business (Coughter, 2012).