留学生论文代写-ZARA战略的关键要素

在本篇留学生论文代写-ZARA战略的关键要素中,ZARA成功地吸引了越来越多的顾客,因为顾客是有价值的,公司有义务根据顾客的意见来改变设计和趋势。因此,ZARA的文化是顾客导向的文化。另一个促成ZARA战略成功的重要因素是快速变化的趋势,满足了快速变化的市场需求。正如之前所提到的,ZARA战略的关键要素是响应顾客的需求。为了实现这一战略,有必要尽快将客户的意见传达给设计师和生产者。ZARA的结构和战略是一致的。在强制结构中,世界任何地方的商店经理都可以直接向设计师和产品经理传递信息和反馈。工作环境友好灵活,纪律严明。接下来有关留学生论文代写-ZARA战略的关键要素分享给大家阅读。

ZARA manages to attract more and more customers as customers are being valued and company is obliged to bring change in design and trends according to customers’ opinions. Thus the culture of ZARA is a customer-oriented culture. Another major factor which adds to the success of strategy of ZARA is the rapidly changing trends that meet the pace of rapidly changing market demands.
Structure
In organizational culture, the structure of ZARA is kept simple and easygoing. There is not too long managerial hierarchy. The structure of lean organization has been applied to the managerial hierarchy of ZARA. This structure reduces the levels of managers and executives in the organization hence simplifying the communication among the hierarchy.
As it has been mentioned earlier that, the key element of ZARA’s strategy is to be responsive to customer demand. In order to achieve this strategy, it is necessary to convey customers’ opinion to designer and producers as soon as possible. The structure of ZARA is well-aligned with the strategy. In the enforced structure, a store manager operating in any part of the world can directly transfer information and feedback to the designer and product manager. The working environment is kept friendly and flexible with sufficient control on discipline.

Less translators in the path of opinion from customer to designer ensures less false interpretations and delay in the information. The structure of ZARA in organizational culture makes ZARA a devastating retailer of fashion and apparel according to the fashion director of Louis Vuitton. A normal fashion and design retailer takes around 5 weeks while going from designing to retailing phase, whereas ZARA takes only 2 weeks in the whole process from designing to showcasing the product in stores worldwide (Philmore, 2009).

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