It is a most widespread process of internationalization strategy which is followed by the most business organization to expand their operations globally. Unlike licensing, the internationalization strategy of franchising provides more authority to the foreign company through the process of entrusting them with total control and development of marketing program. The internationalization strategy of franchising is wider and broader in concept as compared to licensing strategy that franchising agreement provides more flexibility to the franchisee, which franchisors are responsible for staff training, equipment, operation manuals, site approval and managerial systems etc. According to Sunde and Siebert (2013), it was observed that both the researcher have focused on identifying whether the internationalization strategy of franchising can assist to creating employment opportunity in the foreign country. In this article, the example of the fast food chain has been discussed to see how it would help in creating employment opportunities in Windhoek. The researchers in this article have conducted the primary survey by collecting data through questionnaires. The analysis of the data through the use of SPSS software proved that people of Namibia feel that introduction of fast food franchise has definitely improved employment conditions in the country (Sunde and Siebert, 2013). Furthermore, there are various advantages which are enjoyed by companies, while implementing the internationalization strategy of franchising is that it involves less political risks, less cost and allows expanding their business in different parts of the country simultaneously.
It is an important internationalization strategy which is mostly followed by companies in the emerging economies, such as China and India to collaborate with top companies in US and UK. This type of internationalization strategy provides an equal authoritative power to both foreign and host firms on equal equity and management voice in the business operations. The risk of business is distributed equally so that both the parties can work effectively in this internationalization process. According to Julian (2008), it was observed that the researcher has aimed at highlighting the negative effects of a joint venture in the internationalization strategy of various Thai companies. This article has discussed how failure to maintain appropriate joint venture strategy can negatively impact smooth running of businesses in the country (Julian, 2008).