留学论文代写-特许经营国际化战略

留学论文代写-特许经营国际化战略。这是国际化战略中最普遍的过程,大多数商业组织都遵循这一过程来扩展其全球业务。与特许经营不同的是,特许经营的国际化战略通过委托外国公司全权控制和制定营销计划的过程,为外国公司提供了更大的权力。特许经营国际化战略在概念上比特许经营许可战略更加广泛,特许经营协议为加盟商提供了更大的灵活性,由加盟商负责人员培训、设备、操作手册、场地审批、管理制度等。接下来论文范文留学论文代写-特许经营国际化战略分享给留学生阅读。

It is a most widespread process of internationalization strategy which is followed by the most business organization to expand their operations globally. Unlike licensing, the internationalization strategy of franchising provides more authority to the foreign company through the process of entrusting them with total control and development of marketing program. The internationalization strategy of franchising is wider and broader in concept as compared to licensing strategy that franchising agreement provides more flexibility to the franchisee, which franchisors are responsible for staff training, equipment, operation manuals, site approval and managerial systems etc. According to Sunde and Siebert (2013), it was observed that both the researcher have focused on identifying whether the internationalization strategy of franchising can assist to creating employment opportunity in the foreign country. In this article, the example of the fast food chain has been discussed to see how it would help in creating employment opportunities in Windhoek. The researchers in this article have conducted the primary survey by collecting data through questionnaires. The analysis of the data through the use of SPSS software proved that people of Namibia feel that introduction of fast food franchise has definitely improved employment conditions in the country (Sunde and Siebert, 2013). Furthermore, there are various advantages which are enjoyed by companies, while implementing the internationalization strategy of franchising is that it involves less political risks, less cost and allows expanding their business in different parts of the country simultaneously.

It is an important internationalization strategy which is mostly followed by companies in the emerging economies, such as China and India to collaborate with top companies in US and UK. This type of internationalization strategy provides an equal authoritative power to both foreign and host firms on equal equity and management voice in the business operations. The risk of business is distributed equally so that both the parties can work effectively in this internationalization process. According to Julian (2008), it was observed that the researcher has aimed at highlighting the negative effects of a joint venture in the internationalization strategy of various Thai companies. This article has discussed how failure to maintain appropriate joint venture strategy can negatively impact smooth running of businesses in the country (Julian, 2008).

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